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$300,000 USD

Private listing #627160

Appears in Stationery and office supplies , Established stores, Oberlo stores for sale, Private listings, Dropshipping, Lifestyle, Home Business for sale, Inventory, Australia, New South Wales, Sydney

General description

An Australian-based eCommerce company specialising in ergonomic office equipment. We supply standing desks and ergonomic chairs nationwide, along with other ergonomic accessories like rollermice, document holders, etc.

Approximately half of our revenue is made through our Shopify store, the other half is through direct contact with our customers who prefer order to purchase with a purchase order or invoice.

Sales history ($AUD, inc. GST)

2016 Annual Turnover $213,060

2017 Annual Turnover $483,674

2017 Projected Turnover $628,000

Our customers hail from finance, mining, education, government and health sectors, along with a healthy portion of home users.

Financials and traffic

We import some standing desks by the container, these are our core business and have a high margin at 47% whilst still being one of the most competitive on the market. We are able to compete on this product with the likes of Kogan and Officeworks whilst still maintaining a healthy margin. There is a potential to wholesale to other business as well.

Other products are dropshipped from local suppliers and attract a margin of roughly 25-40%.

Average profit/month

$7,500 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$55,000 USD

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Business Expenses

Advertising costs range from $6-10K per month, however this drives significant bulk order repeat business (eg. customer buys one standing desk, loves it, buys for whole office). We offer free shipping in most major cities of Australia so freight is approximately $2-3K per month. Other office expenses (virtual receptionist, mailing address, etc) total around $1K per month.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse


Employees (Including contractors and freelancers)





Most of our inventory is tied up in standing desks but we do purchase some document holders in bulk also.

Located in Sydney

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Newsletter list

850 subscribers

Q & A

Do you work with any employees, freelancers, or contractors?

I pay someone to watch the books and do general admin tasks such as emailing invoices etc. This could easily be taken care of by the business owner - I just dont have the patience for it.

Why should someone buy this store?

This is a great opportunity to buy into an established ergonomic equipment supplier that is dominating the online advertising space in this category. The standing desk industry is taking off in Australia right now and our business has seen major growth (more than 100% year on year growth for the past 3 years). Most major businesses and government organisations are implementing some sort of standing desk option and our business caters easily to these organisations. You are well supported by local suppliers and a competent 3PL company. All the hard work has been done. Our mailing list is highly engaged and consists only of previous customers who regularly re-order when we send out our monthly EDMs.

How can the future owner improve the business?

*Facebook advertising (hardly been touched) *Upgrade to a premium, mobile responsive Shopify theme to capture more mobile traffic *Purchase targeted email marketing lists to add to monthly EDM *Offer an equipment trial program, *Advertising ergonomic chairs. Chairs are a big business opportunity that we haven't fully pursued yet, as we have been on the back foot reacting to demand for our sit stand desks. The chairs we do sell are mostly from organic search, sales could be greatly improved with a sophisticated adwords campaign, or targeting existing desk customers.

What work have you put into the store?

I have built this store up from the ground over the course of 5 years. I've been working on it full time over the past 1.5 years, adding content, streamlining and automating as much as possible. Now all that is required is purchase orders to drop ship suppliers, dispatch requests to 3PL and answering the occasional customer enquiry. Approx 4 hrs work per day. Selling to focus on my next venture.

How many hours does it take to run this business per week?

20 hours

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