$61,000 USD

Private listing #995692

Appears in Sports and recreation , Established stores, Business and Franchises under $100,000, Private listings, Australia, Victoria

General description

Equestrian, horse riding, equine enthusiasts – this one is for you! Are you looking for a low maintenance Shopify store that has high consistent revenue with lots of potential to grow fast?

2 years ago I created this business knowing that there was a huge gap in the marketplace for the products we stock, and I knew there was a better way for online equestrian stores to do business and operate. I’ve done things differently, creating an easy and beneficial way for equestrians to shop online which has lead to loyal customers, great reviews, a good brand name and a naturally growing business.

This business is a registered Australian business however it can be ran from anywhere in the world – our main suppliers are all located external to Australia and are available to you anywhere.

The only thing you will need to do when you take over the business is re-register the business out of my name (and/or country) and into yours!

Everything to do with the business is included! Such as; - Domain name and email address - Business insurance can be transferred - All relationships with suppliers, courier companies, manufacturers and more - Stock is available for you to purchase depending on country and location - 2,000+ current customer base - 20,000+ social media followers (NONE of these have been bought, these are all organic) - 2,500+ email list (that are active and converting!) - All graphic design, product photos, logos included

You have everything at your fingertips!

How does this business work? Majority of our products are custom made and our customers expect a delivery within 4-6 weeks, so we receive these orders from the suppliers in bulk and send them out in bulk. Ie. No waiting around to have your parcels collected every day!

We also do carry some products in stock from other suppliers which help complement our range.

How do we attract our customers? We have mainly focused on social media, particularly Facebook advertising. I have successful Facebook audiences set up which you will have full access to, that convert sales for less money. The max amount of money per month we would spend on Facebook advertising is $250 USD (we can go some months with no advertising costs!)

In saying all of this, I have a fulltime career in the corporate world so this business has only been operating out of hours and on weekends if needed. When I say the business has grown ‘organically’ it really has, and purely because customers love the products we sell. I don’t post on social media very often, we don’t focus on Google AdWords, SEO, and we certainly don’t utilize YouTube, Twitter or Instagram and Facebook to its full potential – so the sales and the revenue you see over the past 12 months is worst case scenario. With the correct effort and commitment put into this website you will see a huge growth in revenue within a short period of time.

The best news is, I can be here for you if you need me to be, I am happy to advise and offer the knowledge I have learnt over the past 2 years.

Financials and traffic

Average profit/month

$4,949 USD

Average overall profit margin

50%

Average number of sales/month

82

Value of inventory

$1 USD

Total revenue for last 12 months

$111,449.00 USD

Total traffic for last 12 months

45,336 Sessions

Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more

Business Expenses

Expense item

Cost

Shopify plan

$184.00/month

Subscriptions (ie. Mailchimp, apps)

$38.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$150.00/month

Inventory warehouse

$1.00/month

Domain

$5.00/month

Sales and marketing

Marketing strategies

Facebook ads

Instagram ads

Email campaigns

Word of mouth

Online selling methods

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Newsletter list

2,300 subscribers

Social media followers

21,600 people

Features

Products

107 products

Apps

60fca9c7f3400ddd43004e94b1355691

Product Reviews

A06a73791138d8d7f2ef1d0d2c918e64

MailChimp for Shopify

0acf71ea227f225b08ce559a9b6ee9ec

BEST Currency Converter

86ba59615730a0f83ddd94b8d96d470c

Order Printer

+ 10 more...

Q & A

Why should someone buy this store?

This is an established store with a great product range and a steady, organic growth pattern. We have wonderful, loyal customers and great ambassadors/sponsored riders who support us and help us grow. Everything is set up for you to start making money!

How can the future owner improve the business?

There are a few things I haven't been able to manage how I like due to lack of time (working full time) so I know how much the business could grow if the following was considered; - Have some stock on hand as I know I would lose sales based on the turn around times - Post and engage more on Instagram and Facebook - Do more targeted advertising on Facebook and Instagram

What work have you put into the store?

I have put a lot of work in getting the store set up and have done everything on my own including marketing, website set up, all graphic designs, product photos, logo design, I have set it all up.

How many hours does it take to run this business per week?

10 hours

$61,000 USD

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