An established online gallery showcasing contemporary art prints and original drawings and paintings. The scope for the gallery could be wider and could include design products and furniture potentially. It has a strong identity as a stylish place to visit and to buy high quality artwork. All artwork is sold on consignment and is currently an extension of the director's model of showing at art fairs. Sales are generated through the website from instagram posts, face-to-face and repeat buyers
Financials and traffic
Profits listed apply only to the online sales. Potential is much higher for further sales if a team were available to market it more effectively.
Average overall profit margin
Average number of sales/month
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Currently expenses are run low as money is spent on art fairs.
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
What’s included in the sale
Logo and branding assets
Social media accounts
Personal support after sale
Social media followers
Q & A
Why should someone buy this store?
This is a well established, stylish brand that has great potential for increased volume of sales. Currently the owner/director is pursuing her more personal projects and is not able to run the online store to its full potential as it is a one-person business. Currently the larger amount of sales are generated in person at shows and fairs - last year's annual turnover was £125,000 (approx $175000) with circa $40,000 sales generated online. With some investment in marketing and promotion the potential for online sales is much greater.
How can the future owner improve the business?
The potential to diversify into design goods, jewellery, furniture are there - provided they keep with the contemporary aesthetic that the brand is now known for. Drop-shipping would be a definite advantage as would be publishing artwork and having more artists and stock available to sell. Currently the model is based on the gallery owner being a curator who spends quite a bit of time at art fairs and shows but the website does tick over and with more advertising and marketing it could become very successful.
What work have you put into the store?
I have purchased a template and worked with Pixel Union to improve elements of it with bespoke coding. I also have worked hard on making sure the design and feel of it are stylish by creating attractive banners on the homepage and making sure the visitor has good images to refer to. I have also invested in photography and good design.
How many hours does it take to run this business per week?