I started this product-specific store in January of 2017. At its peak, it was generating just shy of 200 orders and £1000+ per day. However, in around August it started to die out and I shifted my focus.
All orders were shipped from our own UK stock, which hurt profit significantly, but seemed like a good idea at the time over drop shipping. What this does mean, though, is that existing customers are loyal and hold the company in good regard.
It also means that we have completely custom product images and marketing videos. Our most popular video on Facebook has approximately 2,000,000 views.
I'm now selling effectively as "spares or repairs". It is currently not making any sales and is paused. However, it does have an email list of approx 11k, significant data for audiences, and lots of parallel potential from this data and brand.
Our Facebook page also has almost 20,000 likes.
All sales were from Facebook Ads, primarily in the UK. Some tests were conducted of Europe, but nothing significant. This could represent a virtually untapped market for the right buyer to explore.
This sale includes the entire email list, domain, store, social pages, and customer data. I would consider also including the Ad account.
Shopify suggest a listing price of $38,330, I've listed at 1/4 of this as it is currently inactive, and will consider offers.
Thanks so much for your time!
Financials and traffic
|Subscriptions (ie. Mailchimp, apps)||
|Advertising (ie. Adwords, Facebook ads, etc.)||
Sales and marketing
Online selling methods
What’s included in the sale
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