$35,000 USD

Mindfuel Thinking

www.mindfuelthinking.com

Appears in Fashion and apparel , Established stores, New Jersey, Oberlo stores for sale, Business and Franchises under $50,000, Dropshipping, Lifestyle, Home Business for sale, United States, Print on demand

General description

E-commerce business with a focus on the reading/book niche.

My business was inspired from how reading changed my life. How I went from a student attending a top 20 school in the country to working at Trader Joe's and to being unemployed. It's been a journey and I enjoyed every minute of it.

We are including the site, all social media accounts, our customer purchase data (email & physical address), and our add to cart potential customers email list. In total 9100 (5500 buyers & 3,600 Add to cart potential clients)

We will also include names of known competitors on FB/Instagram.

Though my new passion will not be in this niche, I am open to signing a non-competitive agreement.

Financials and traffic

Profit margins were extremely good. However, in the last year, they have dipped a bit due to some life and business changes. My focus has been on another project that has recently grew on me. It's taking a lot of my time and resources. I have decreased my ad spent which is why you see a decrease in sales. My new endeavors require my full undivided attention and resources. It's another reason why I'm willing to sell this business.

We would love to sell this business to someone who has a passion for reading.

Average profit/month

$1,773 USD

Average overall profit margin

25%

Average number of sales/month

270

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Business Expenses

From time to time we test new apps which can add to the expenses. FB Ads really depends, since we are always testing and trying new items.

Expense item

Cost

Shopify plan

$26.00/month

Subscriptions (ie. Mailchimp, apps)

$40.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1,500.00/month

Domain

$1.00/month

Sales and marketing

Marketing strategies

Facebook ads

Instagram ads

Word of mouth

Online selling methods

Facebook

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

mindfuelthinking

Instagram

mindfuelthinking

Pinterest

Mindfuelthink

Twitter

Mindfuelthinkin

Newsletter list

9,100 subscribers

Social media followers

73,000 people

Features

Products

263 products

Advertising

Google Analytics

Apps

64dbf028e50bc736072a16e7d0f8a382

Printify: 150+ Print on Demand products

  • Use our mockup generator to create custom printed products with your own designers
  • Have access to all the best print providers in one place
  • Manages and automates order printing and shipping to your customers
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Oberlo

  • Easily import dropshipped products directly into your store
  • Have your orders shipped directly to your customers
  • Know that your inventory and prices are always up to date
55adb9e9e1bda6ab0656fab1bff04e67

Sales Pop by Beeketing

38fdc008d044b95511d73b59ae0cc83f

McAfee SECURE

B7dd6d1184a7a42c04dcf34ee4b72745

Plug in SEO

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Conversio (previously Receiptful)

+ 18 more...

Q & A

Why should someone buy this store?

If you're passionate about reading & books this is definitely for you. It really won't seem like work at all.

We feel this has the potential to not just be a store, but a brand. Many focus on the short sale, but a brand is long-term.

If left as is, you will get steady income, but the potential is enormous with some work.

How can the future owner improve the business?

  1. Create a marketing strategy that penetrates the demographics of 35 and below. Majority of our buyers are 35 and above.

  2. If you're a Pinterest ninja, there is crazy potential there. It's not easy to admit this but, we barely focus on it because we had success in other platforms but we organically get 6000+ monthly views on Pinterest (and sporadic sales) without consistently posting. We probably post twice every month.

  3. Keep doubling down on Instagram influencers. We have just started collaborating with Instagram influencers. There are roughly 25 with us covering countries such as Australia, Romania, Brazil, United States, and more. All of our Influencer deals are willing to create the post/stories shoutout in exchange for a free product.

  4. We haven't really created a successful email marketing system. Definitely big upside here. Unfortunately our focus was more on capturing initial sale, but you could definitely increase the life customer value.

  5. We haven't touched Google Adwords/SEO. We did do a quick search on keywords and it may be a competitive market. We believe our competitors use mostly Google Adwords. However, there is potential with long tail key words that they are not using.

  6. We have this idea that you can implement using Snapchat and filters. The focus on here is more on branding (long-term) as oppose to a quick buck. We used it in our other business but this can definitely work here. We are willing to discuss this further.

  7. We haven't seen many sales from Twitter. We mostly used it for branding and get pretty great engagement.

  8. We haven't created a brand on YouTube, so if you are passionate about this niche, you can take advantage here. It's more so for branding. Again, long term.

  9. You can expand to direct old school marketing. Out of our 5700 emails, we have over 90% of their physical addresses too.

What work have you put into the store?

There was a lot of initial front-loading work in the beginning. Worked on it constantly the first few months. However, lately we have been putting roughly 5-6 hrs a week.

Most of our time was answering emails, fulfilling orders, social media, and researching. The thing here is the app Oberlo can make this process even shorter. We have tried to keep expenses at a bare minimum.

How many hours does it take to run this business per week?

6 hours

$35,000 USD

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