$45,000 USD

Private listing #643531

Appears in Fashion and apparel , Established stores, Oberlo stores for sale, Business and Franchises under $50,000, Private listings, Dropshipping, Lifestyle, Home Business for sale

General description

This E-commerce business is a 9-month-old dropshipping Shopify store which has been getting the major part of its traffic via Facebook Ads but also organically. The business is making between 10k to 20k per month with about 35%-40% margin and with an average monthly profit of about 5k-10k.

Reason for Selling: Being the co-founder and CEO of a fintech Startup, I don't have the time to manage the store anymore. I am looking for a new owner to take over the business as my current priorities requires me a lot of time. Being very busy lately, the website and ads have consequently not been updated for a while but still have delivered very consistent results. Since I am selling the business due to time constrains, I strongly believe that this opportunity is more attractive and offers a higher scalability and growth potential than any store with comparable figures for the following reasons:

  • Organics traffic: The website occupies the 1st Google search result around the world for several key words and a lot of sales simply comes from organic traffics. Those can be verified from the Shopify reports.
  • SEO: The website occupies the full first page of Google when the name of the brand is entered on Google search & Image.
  • Social proof: There are absolutely zero negative reviews over the internet as opposed to most other dropshipping business. The business count numerous customers expressing their happiness by sharing their pictures through social media.
  • Payment Gateway: Chargeback rates are below 0.4% and I only pay 2.3% commission (negotiated) while being able to accept a large type of payment methods such as Mastercard, Visa, American Express, Apple Pay etc. PayPal is also active, but the commissions for this method are much higher as this cannot be really negotiated. I will connect the next owner to our payment gateway company representative so you can instantly accept all kind of payment with the lower commission rate on the market. (the gateway is integrated with an API so your customers are not redirected.)
  • Returning / Conversion rate / Cart abandoned: The store is converting very well with an average 3%. The average purchase ticket is about $60 for an item which has a $24 purchase price.
  • Branding & Identity: The web design is unique as the initial template has been fully customized by professional developers and UX designers. Everything has been creating in order to create a unique identity.
  • Domain: The domain is a short and premium “.com” one with a name which is easy to remember. This represent scalability opportunity in terms of branding.
  • Influencer & Partnerships: Many influencer and even media with a large amount of engaging audience has contacted us and expressed their interested in working with our business. Those collaboration did not take place yet as I haven’t responded to their proposal due to lack of time. The whole list of niche specific influencers/bloggers that has personally contacted us will be provided. Many customers have been also turned into advocate by receiving specific coupon that they can provide to their friends.
  • Selling Price: Due to time constrains, I have decided to sell the business below the market value when compared to other stores delivering the same kind of results.

The business operates mainly in modern street-fashion clothing and jewelry niche. I have been working with fully trusted and reliable suppliers (with dropshipping agreements). The business also generates incomes from commission earned via the Admitad affiliate program with a AD2 Level (highest trust level). This will give an average 8% cash-back on all purchases.

I am not planning to sell the business just for the purpose of getting rid of it. I will make sure that the next owner will be able to obtain the same result with the currently established process. I will also help you to appropriately scale the business to the next level. Therefore, I will provide all necessary support to achieve this. If you are interested but not sure about scaling with Facebook, I will give you 2 weeks of coaching on FB ads for free and give you insights on how you can scale the business. Additionally, I will help you in managing the campaigns in order to increase sales. Of course, the Facebook campaigns, creative, pixel are all part of the business.

In order to achieve the current sales, one-part time VA is enough for placing orders and responding to customers. Currently, I am personally not touching it much in order to get the current sales as most processes are automated and the store has been running on the same low budget ads for several months while delivering consistent results. Obviously, more resources will be required if you would like to scale. However, the average time spent on managing the store is much lower than most other businesses which has been able to provide the same figures. There a just a few Shopify apps running such as cross-selling apps and cart recovery which holds a success rate of around 15%.

Customers are from all around the world but about 28% of them are US based and 37% from Western European countries. Concerning Social media accounts, I will provide several Facebook pages with a combined follower of approximately 22k and Twitter account with 1-3k followers. Regarding the leads, there are about 3200 specific emails collected which are used for LAA audience and re-targeting and will be transferred to the new owner.

This offers represents a perfect opportunity for anyone who wants to start his own fashion-related clothing and/or jewelry business with instant results. The valuable pixel data, leads and influences name collected also provide the opportunity for instant scaling. In addition, the design of the website is unique as the initial template has been fully customized by professional developers and UX designers. Finally, in term of SEO, the domain is at the very top of Google search result for several keywords and the main collection and other pages are displayed on Google’s first page.

I have received a quote from “[REDACTED] evaluating the business between the 100k-130k range. However, according to their condition I cannot list the business on their marketplace as the business is less than a year old. As a result, I believe that the current listed price is way below the original and comparable market price. If you still believe that the advertised price isn’t fair compared to another comparable store, just let me know and I am ready to negotiate. However, I still believe that the advertised price when compared to all the competition that I was able to see before deciding to sell.

I am fully available to answer all kind of question and provide you with any additional information you may need if you are serious about acquiring a new e-commerce business.

Financials and traffic

Average profit/month

$6,500 USD

Average overall profit margin

38%

Average number of sales/month

13,392

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Business Expenses

Until February, 2018 the store was running on only $40/day FB advertising. From March, I have increased the ad expenses on advise of my current Facebook ad expert. this has increased ad cost to about $2700/month and the sales have increased from that time as well. However, since I have not made any new advert, product or any kind of optimization due to time constrain, the overall margin has remained stable.

Expense item

Cost

Shopify plan

$78.00/month

Subscriptions (ie. Mailchimp, apps)

$78.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1,700.00/month

Domain

$0.00/month

Sales and marketing

Marketing strategies

Facebook ads

Online selling methods

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Newsletter list

3,500 subscribers

Social media followers

21,987 people

Features

Theme

Testament – $140 value

Products

376 products

Advertising

Google Analytics

Apps

B1983a5240f536f4369a3e5861489e9c

Oberlo

  • Easily import dropshipped products directly into your store
  • Have your orders shipped directly to your customers
  • Know that your inventory and prices are always up to date
A06a73791138d8d7f2ef1d0d2c918e64

MailChimp for Shopify

1333a1b83ccdf7a7a55dbcbab2f5cff4

Kit

F3d61c764a54b22aed51cd1cc31b5a74

Privy - Free email popups with exit intent

2b1e15082bfdc3b29c516461be6bd261

Tracking & Delivery Updates by AfterShip

+ 16 more...

Q & A

Why should someone buy this store?

  • Organics traffic: The website occupies the 1st Google search result around the world for several key words and a lot of sales simply comes from organic traffics. Those can be verified from the Shopify reports.
  • SEO: The website occupies the full first page of Google when the name of the brand is entered on Google search & Image.
  • Social proof: There are absolutely zero negative reviews over the internet as opposed to most other dropshipping business. The business count numerous customers expressing their happiness by sharing their pictures through social media.
  • Payment Gateway: Chargeback rates are below 0.4% and I only pay 2.3% commission (negotiated) while being able to accept a large type of payment methods such as Mastercard, Visa, American Express, Apple Pay etc. PayPal is also active, but the commissions for this method are much higher as this cannot be really negotiated. I will connect the next owner to our payment gateway company representative so you can instantly accept all kind of payment with the lower commission rate on the market. (the gateway is integrated with an API so your customers are not redirected.)
  • Returning / Conversion rate / Cart abandoned: The store is converting very well with an average 3%. The average purchase ticket is about $60 for an item which has a $24 purchase price.
  • Branding & Identity: The web design is unique as the initial template has been fully customized by professional developers and UX designers. Everything has been creating in order to create a unique identity.
  • Domain: The domain is a short and premium “.com” one with a name which is easy to remember. This represent scalability opportunity in terms of branding.
  • Influencer & Partnerships: Many influencer and even media with a large amount of engaging audience has contacted us and expressed their interested in working with our business. Those collaboration did not take place yet as I haven’t responded to their proposal due to lack of time. The whole list of niche specific influencers/bloggers that has personally contacted us will be provided. Many customers have been also turned into advocate by receiving specific coupon that they can provide to their friends.
  • Selling Price: Due to time constrains, I have decided to sell the business below the market value when compared to other stores delivering the same kind of results.

How can the future owner improve the business?

by launching new products, increasing ad expenses and keeping track of result for proper optimization. Additionally, contacting the list of provided influencers would be a big opportunity. Some has very large engaging audience (several millions). I will also recommend continuing our current strategy which was working with influencer to make video promotion as those has generated millions of views.

What work have you put into the store?

Initially, I have spent a lot of time in order to set up the brand they way I wanted. It was crucial for me to be sure that the store convert well as I did not want to start spending on advertising with a store that does not convert well. I have also spent a lot of time on finding the appropriate suppliers, influencer to start with. Hopefully, the business has been profitable since launch the launch. Although, there was some better month than other, I did not have even one loosing month from the time that I have started advertising.

How many hours does it take to run this business per week?

12 hours

$45,000 USD

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