Private listing #241002
[PRIVATE INFO] is a strictly online business with both retail and wholesale trade of slow rising squishy toys and related gifts. Squishies are truly the ideal mail order product. They have an indefinite shelf life, can't be damaged in the mail and weigh just a few ounces! The company launched on Black Friday of 2016 after learning about the trend through our young daughter. I noticed a demand for an honest and reliable US-based squishy shop, and the idea was validated with an instant stream of traffic. The popularity of slow rising squishies has since skyrocketed. Google Trends has tracked a 242% increase for this query in the last 18 months. Despite this explosion, it remains difficult to find reliable distributors and it takes time to gain access to the high-demand premium brands. My suppliers have been thoroughly vetted, are responsive and prompt. I receive early updates of upcoming releases and enjoy discounts as a frequent buyer because of these strong relationships. [PRIVATE INFO] visitors break down into three basic groups: 1) Children and teens, mostly girls, in the U.S. 2) Adults buying gifts for children and teens 3) Wholesale customers buying in bulk (brick and mortar retailers in the U.S. and Canada) Organic traffic from Google searches and returning customers make up the lion's share of the visitors (averaging more than 17,000/month). Social media accounts are established, Instagram and YouTube being the most active. Note that sales increased 174% during the months of November and December. The current model is to drop ship wholesale orders but to ship retail orders from inventory stocked at my location in the US. It would however be easy to return to a drop ship only model. Existing inventory has a retail value of about $9,500 including about 100 unique products with live listings. This inventory is included in the sale of the business and will be shipped to the new owner. I recently had a baby and, while it is an ideal business to run from home, it is hard for me to grow the company as a new mom. The website generates great traffic as is and requires only minor maintenance. The squishy trend continues to grow, and there are many new avenues to explore. With our loyal customer base and dependable suppliers [PRIVATE INFO] is a solid and proven enterprise with a promising future.
Financials and traffic
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Sales and marketing
Online selling methods
What’s included in the sale
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