$3,000 USD

Annie Housewife Home & Decor Store

www.anniehousewife.com

Featured in Home and furniture , Business and Franchises under $5,000, New York, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Print on demand, Trending stores

General description

Annie Housewife started a project for my wife. She had an ETSY shop and we were looking to build out. We eventually took on inventory from out crafters, trying to find the right mix.

We extended into drop shipping but not extensively.

It is a home decor store that carries not so common items. Items that stand out or catch the eye.

The store has good SEO, good social following though it needs an active hand.

Financials and traffic

I open and close the stores sometimes depending on my traveling schedule and inventory. This store has seasonal ups around Spring, Thanksgiving and Christmas. Summer is usually a little lower but constant.

Average profit/month

$306 USD

Average overall profit margin

60%

Average number of sales/month

20

Total revenue for last 12 months

$3,179.00 USD

Total traffic for last 12 months

20,297 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

Business Expenses

I have spent on blogging, facebook ads, pinterest ads and IG ads in the past. I haven't been consistent in the last year so there hasn't been much spending. Personal issues have pulled me away from the store for a while. I only started touching the store in the past few months. We sold more in 2016 than 2017. Would not be the case if no for personal issues.

Expense item

Cost

Shopify plan

$30.00/month

Subscriptions (ie. Mailchimp, apps)

$10.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$52.00/month

Domain

$1.00/month

Sales and marketing

Marketing strategies

SEO (Google traffic)

Facebook ads

Instagram ads

Email campaigns

Print ads

Online selling methods

Pinterest

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

Anniehousewife

Instagram

anniehousewife

Pinterest

anniehousewife

Twitter

anniehousewife

Newsletter list

465 subscribers

Social media followers

3,766 people

Features

Theme

Kingdom – $180 value

Products

36 products

Advertising

Google Analytics

Apps

B1983a5240f536f4369a3e5861489e9c

Oberlo

  • Easily import dropshipped products directly into your store
  • Have your orders shipped directly to your customers
  • Know that your inventory and prices are always up to date
60fca9c7f3400ddd43004e94b1355691

Product Reviews

A06a73791138d8d7f2ef1d0d2c918e64

MailChimp for Shopify

141fca8b1645b7bb88153afff62cb14c

Google Shopping

86ba59615730a0f83ddd94b8d96d470c

Order Printer

+ 21 more...

Q & A

Why should someone buy this store?

I am a SEO internet marketer by trade so the site was a side labor of love. Structurally the site and brand are good. Brand is uniform across many social platform and we receive a decent amount of traffic despite being relatively inactive for a while.

We still have some inventory of the best seller. With drop shipping options and more product sourcing options, it should be a pretty successful home decor store.

I also have inventory that I can include. I will be willing to include most of the inventory that is over a year old for free, but the most popular items were restocked a few month ago and I would need to be compensated for them.

How can the future owner improve the business?

There is a good theme that was purchased but never launched. The new theme works well with larger catalogs. We were planning to use it as we added more dropship items but we never deployed it.

Use that theme for a store relaunch.

Social has been a good driver, especially pinterest. Dedicating the time to a good social campaign will help. Blogging also banked us solid returns.

Source more products and look into more dropshipping if need be.

What work have you put into the store?

The store ranks well for SEO. We built a strong following on Facebook and especially Pinterest. We have investing in advertising and blogging over the years. We had a steady social media approach for some time. The domain age is over 5 years and we had the social profile for almost as long.

$3,000 USD

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