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$150,000 USD

Nabee Socks

nabeesocks.com

Appears in Fashion and apparel , Established stores, United States, Illinois, Inventory

General description

We were the first fashion-conscious compression sock company and have been in business and profitable for 5.5 years.

Financials and traffic

Numbers are based on 2015, 2016, and 2017. Numbers are not consistent monthly with very large peaks during the holiday season and lower numbers at the beginning of the year.

Average profit/month

$2,700 USD

Average overall profit margin

67%

Average number of sales/month

190

Value of inventory

$60,000 USD

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Business Expenses

Primary monthly expense in Mailchimp with a mailing list of 8,000+ subscribers. A few a paid Shopify apps are also used.

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$150.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Inventory warehouse

$1.00/month

Domain

$1.00/month

Inventory

Inventory was housed in a NJ warehouse until May 2018. It was the largest expense, averaging $1,800/mo.

Located in Chicago, IL

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

nabeesocks

Instagram

nabeesocks

Twitter

nabeesocks

Newsletter list

8,700 subscribers

Social media followers

5,400 people

Q & A

Why should someone buy this store?

We have: Consistent organic traffic of 2,000+ visitors a month without promotion 5.5+ year history of profitability with over 7,000 orders Customer loyalty with 28% repeat customers Average customer value of $75 Large dedicated following within certain region hospitals and Reddit Well cultivated niche within the medical professional community

We are organically ranked top 10 on Google for many major keywords: "fashionable compression socks" "fashion compression socks" "nurse compression socks" "nursing compression socks"

We've also been featured in the Chicago Tribune, LA Times, and In Style Magazine.
There is huge room for growth with the injection of funds for inventory and if time is taken to advertise.

How can the future owner improve the business?

Almost no time or money was spent on advertising or promotion. So, that is an obvious area with a high potential for growth. Inventory was frequently out of stock due to demand being higher than we could meet. If the future owner is able to keep inventory, then sales will increase significantly.

What work have you put into the store?

The company was built as a lifestyle business with automation as the primary focus, not profit. So, significant time and effort has been spent on creating strong automated e-mail campaigns, branding, and customer loyalty. The company will make money with minimal effort. It is can be treated as "passive income".

We also have a collection of professional photos, a video ad shot by YouTube's Chicago branch of director onsite, and Instagram influencer relationships.

How many hours does it take to run this business per week?

10 hours

$150,000 USD

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