This store was set up for high end baby clothing targeting family's who have an eye and passion for fashion. Of course this site was never finished but logo was personally designed and everything put in place to fit a soft and comfortable way to shop. Easy on the eye, soft color combinations with baby's and children in mind. This site has so much potential to build upon especially with the name alone. With baby product market being at a multi-billion dollar valuing should be no problem getting this site actively up and running.