BAMM is an affordable sunglasses E-commerce for the Brazilian Market. We target the lower and middle class by curating the latest designs in eyewear for a fraction of high retail prices. December 2016 the owners decided not to work together anymore, and the 2017 sales dropped significantly. 2016 was the last year people were actively involved.
Total sales 663.174
Total visitors 215.841
Total sessions 239.197
Total orders 3.858
Average order value 190.83
Added to cart 5.33%
Reached checkout 2.62%
Repeat customer rate 14.4%
+/- 19% from total revenue is profit
Influencer network: +/ 50 / 100 influencers ranging from 5K to 11Million followers.
Financials and traffic
We buy products from R$ 5-35 and we sell all of them for R$ 150, so margins run from 4.2 up to 30 times cost price.
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
Total costs 526824 100%
Fixed costs 143941 27%
Variable costs 382883 73%
- Direct product costs 223243 42%
- Main variable cost 54066 10%
- Direct marketing cost 51509 10%
- Other variable cost 54066 10%
Do you work with any employees, freelancers, or contractors?
We have somebody for order handling, and external accountant, financial administration and social media.
Why should someone buy this store?
From 2015 – 2016 we had a 545% growth in sales and we are just reaching a small part of the Brazilian market. The Brazilian market is massive, and there are no real competitors in this price range, a few other small online stores. The margins on the product are crazy high. We buy product from R$ 5-35 and we sell all of them for R$ 150, so margins run from 4.2 up to 30 times cost price. With the right investment, it’s easy to scale the business and make profit margins even grow more. All areas from the company are still up for a lot of improvement, we never did any real SEO page improvements, we never had a specialist taking care of advertising, we have a massive network with influencers up to 3 million followers that are close contacts. All of our influencers produce and post content for us in exchange for product only.
How can the future owner improve the business?
Improve and streamline:
- Influencer network
- PR strategy
- Upgrade packaging
- Upgrade Tiered-pricing application
- Upgrade pop up system
- Upgrade last minute extra sales
- Buy more product to get better prices and better inventory
What work have you put into the store?
The website has been upgraded enormously to increase user experience.