Because Summer Rules!
I started this store initially as a summer wear shop, but in the "off" seasons, it can sell cruise wear and camping supplies. In addition to the store, I have also purchased the domain name which is good until May,2019 and have an accompanying Instagram site which is currently undergoing paid marketing to build a fan base. I have two Facebook promotion ads running until June 12th.
While this is a starter site, it has huge potential as it caters to plus sizes and hard to find swimwear (Islamic, modest, etc..) I do not have the time to keep up with it and continue building, but in the right hands, it could be a very lucrative shop!