BEING sells vegan and organic skincare and bath products to retailers and direct customers online. We've been in business since 2014 and since then, we've sold to shops worldwide, we've reached thousands of customers through subscription boxes, and we've built a nice customer following on Instagram and our newsletter.
Financials and traffic
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
(ie. Mailchimp, apps)
The inventory is all in the form of printed labels for all the packaging. I'll throw in what's left of ingredients, too.
It has a solid customer base with repeat customers including shops all over the world. We have 5-star solid ratings on Etsy and have rarely, if ever, received a negative comment about a product. It's a trusted brand that people get excited about. Our Instagram images have been featured on Free People and The Jungalow's Instagram pages and our brand has also been featured on print magazines such as Harper's Bazaar.
How can the future owner improve the business?
Put a lot more marketing effort behind Instagram and Facebook as those are the main sales channels. Pitch more stores to increase revenue, as this is where you usually make the most.
What work have you put into the store?
As the founder, I helped bring the brand vision to life with the support of a design team. I formulated all the products myself and have handmade everything since the beginning. I also designed the website and worked on the marketing efforts.
About the seller
Created this store over 3 years ago
I launched BEING after my own bout of exhaustion in a high-pressure industry awoke a desire to manifest a sustainable path to self-care. I sought the kind of self-care that derives from being mindful and present, not hurried and processed. BEING strives to achieve this state through ritual.
I've made all the products by hand and always strive to use top notch ingredients. I'm selling the business because my career objectives have changed, but this is my baby and I'd like to pass on the baton to the right person.