► EXECUTIVE SUMMARY
Belford Watches is a fashion accessories website that sells affordable watches for Men and Women. One of the strategy of the website has been to offer a few watches for FREE everyday, and asking customers to pay for shipping expense (which ultimately would bring a profit to the store). Thanks to our marketing and branding skills, we have been able to sell over 30,000 watches to 105 countries worldwide, with an almost fully automated, dropshipping business model.
► ANALYTICS (business launched 11 months ago)
Revenues (11 Months) → $391,194
Profits (11 Months) → $96,247
Traffic (11 Months) → 837,981
Email Subscribers → 169,900
Instagram followers → 41,700
FB Page likes → 25,000
Online Conversion Rate → 2.11%
► WHAT IS INCLUDED?
1 • A Profitable Dropshipping business that Generated $391,194 in 11 months (+30,000 watches sold)
2 • The Domain: [REDACTED]
3 • Huge Email List of subscribers: Over 169,900 Subscribers
4 • Instagram Page: Over 41,700 Followers (engaged followers, avg. >500 likes per post)
5 • Facebook Page: Over 25,000 Likes
5b • PLUS another Facebook Fan Page from a target audience: Over 250,000 likes (grown organically)
6 • Sleek logo and brand images (.png, .pdf, .jpg)
7 • Direct Contact details with over 100 Instagram Influencers (and Shoutout pages) with which we have built a relationship (and negotiated exclusive prices) since March 2017
8 • Our full weekly schedules (showing Influencer account name, time and day of the post) used between March and June 2017 to generate revenues up to 13,000$/week (only by posting shoutouts on our established network of influencers at the right time of the day)
9 • A very efficient customer service team that will work only based on the amount of incoming workload: dealing with support tickets, emails, order fulfilment and other relevant services for only $6/hour. Fully automated and no need for training. You can continue working with them or not, there is not fixed term contract in place.
10 • A trustworthy freelancer who will take pictures with new (and/or established) products and consistently posting on social media (Facebook and Instagram) on a daily basis, for $400/month. You can continue working with her or not, there is not fixed term contract in place.
11 • My personal tips on how to set up an incredibly efficient email marketing strategy (almost 100% automated) - I have not had time to implement it since when I learned about it 3 months ago, but it is the best system available on the market and used by the biggest companies in the world (and 80% cheaper than softwares such as Mailchimp).
► CURRENT SITUATION
As you can see from the revenue graph, sales have dropped in the last few months. This happened mainly for lack of advertising (as you can see the traffic decreased proportionally in the same way) as I started to focus my attention elsewhere, investing my time and energies elsewhere on 2 other businesses that started to take off (an online business and an electric bikes manufacturing company).
However, the data gathered during the past 11 months can easily help the new owner to re-create new successful ads to run on Instagram and Facebook (based on the same criteria adopted for the past ones).
Moreover, there is a great potential coming from Instagram influencers (which we temporarily stopped using back in June 2017 because of a shift towards FB advertising, but which still had a high potential of bringing great revenues). We have a list of more than 100 influencers with which we negotiated a unique deal for posting, and we can also provide records of past results thanks to our perfectly organised "Weekly Posting Schedules".
Finally, retargeting and remarketing emails and advertising represent a huge opportunity which we never had the time to explore, having generated more than 325,274 abandoned carts in the last 11 months - the majority of which data can be used for retargeting campaigns.
Financials and traffic
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
|Employees (Including contractors and freelancers)||
Sales and marketing
Online selling methods
What’s included in the sale
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