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$595,000 USD

Color Golf Glove eCommerce w/low competition

www.bendergloves.com

Appears in Sports and recreation , Established stores, Inventory, Printful stores for sale, Lifestyle, Home Business for sale, Print on demand, United States, Illinois

General description

OUR STORY --- This business was formed in 2013. There was a deficiency in the golf glove market. White gloves were the abundant in the industry with few options for color. The options that were out there were either high priced, low quality, or a combination of both. We set out to create a product that was durable and affordable.

We've put a lot of work into this business, building it from the ground up. We've learned from the few mistakes we've made, and have implemented systems to take the work out of most of what we do. We continue to grow at unbelievable rates, more than doubling in sales revenue each year.

INCLUDED IN SALE --- For sale is everything related to the golf glove business. This includes but is not limited to: 1 - Social Media Accounts 2 - All Inventory 3 - Domain Names 4 - Email Database 5 - Wholesale Accounts 6 - Trademarked Items 7 - Personal Support 8 - Celebrity Endorsements

BUSINESS MODEL --- We hold all product inventory at a local fulfillment center. As orders come in, they are pulled and packed by the fulfillment center and shipped out daily.

MARKETING STRATEGIES --- We've used, and continue to use, several different avenues of advertising: 1 - Marketing Agency to manage Facebook and Google Ads 2 - Built relationships with several social media influencers 3 - Built relationships with several celebrity golfers 4 - Monthly email campaigns 5 - Celebrity Endorsements

RECURRING CUSTOMERS --- Our marketing efforts bring in numerous new customers, but we also retain several past customers. This becomes very apparent at winter trade shows when customers seek us out each year just to get our gloves.

WHY ARE WE SELLING --- What started as a hobby, has grown into a successful revenue-generating company. This business has our name on it, means a lot to us, and we want to see it succeed. We've done everything that we know how to do to make it successful, but we feel that we have taken it as far as we can on our limited knowledge. Our backgrounds are in Information Technology and Accounting, which have helped in several areas, but they also limit our ability to understand "business". A true business-minded individual or company could take this to the next level. We've had great growth, and we feel the best time to sell is while we are still growing to give the potential new owners the ability to expand easier. Although we can continue to operate, we just feel like we are starting to hold the business back.

We have two young children (1 and 3) at home. Even though we spend very little time on this business because of the systems we have established, there are still a few things that we have to oversee. As our children start to grow and participate in more activities, we will have less time to focus on our business and as mentioned before we don't want to hinder it's growth and improvement.

Financials and traffic

In February (2018) we hired a marketing agency and saw a large increase in sales revenue and traffic to our website. Sales and traffic over the past 5 months are much higher than the previous 5 months.

Average profit/month

$16,000 USD

Average overall profit margin

50%

Average number of sales/month

900

Value of inventory

$65,000 USD

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Business Expenses

Advertising costs fluctuate each month due to different promotions and holidays.

Expense item

Cost

Shopify plan

$30.00/month

Subscriptions (ie. Mailchimp, apps)

$75.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$4,000.00/month

Inventory warehouse

$500.00/month

Employees (Including contractors and freelancers)

$1,000.00/month

Domain

$8.00/month

Inventory

We have multiple suppliers that we use. This gives us the opportunity to get new product quicker, and gives us a fail safe in case something happens to one.

Our products have virtually no shelf life.

Located in Moweaqua

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

bendergloves

Instagram

bendergloves

Pinterest

bendergloves

Twitter

bendergloves

Newsletter list

11,000 subscribers

Social media followers

5,000 people

Q & A

Do you work with any employees, freelancers, or contractors?

We currently have a contract with a World Long Drive hitter that runs until the end of 2018.

We have several celebrity endorsements that use our products.

Why should someone buy this store?

BenderGloves.com has been set up in a way that it can easily be transitioned. There are systems and applications in place that streamline every aspect of the business process. We have experienced large growth in sales revenue each year and see no reason why this upward trend won't continue. The products we sell have virtually no shelf life, and they are unique enough and inexpensive enough that customers are drawn to them.

There is little competition in this niche market.

How can the future owner improve the business?

As mentioned before, we've taken this business as far as we can with our limited knowledge and don't want to hold the business back. We've seen that once a customer sees the product, they buy the product(s). I think the main improvement to the business is getting the product in front of more potential customers.

What work have you put into the store?

As mentioned before, we've built this from the ground up. We've invested time and money into SEO, product design, trademarks, product photos, etc. Everything you see with BenderGloves.com is what we've put into it.

I've established relationships with celebrities and social media influencers, and will help transition these contacts to the new ownership.

$595,000 USD

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