Binary Apparel USA is a culture/community built on top of an apparel business. The idea is that people usually have binary qualities. Hustle or relax, creative or logical, etc. The concept entices people to buy the clothing that represents their personality, and allows those people to start conversations with others that buy the clothing. It is a community that allows people to express who they are. Products are drop-shipped through Gooten. Also, the logo was created by me, and it represents the divide of two sides in the "b" and "a" which stand for Binary Apparel.
You're not just buying the store, but you are also buying the idea and the possibility of a large community. A person with a Hustle hoodie might see someone with a relax hoodie, and a conversation is made. This is how we intended to make this store. You are also getting all aspects of the brand including logos, website, designs, social media, and the drop-shipped clothing.
How can the future owner improve the business?
Marketing could definitely be taken a step further as well as social marketing. The idea is great if it can reach a lot of people.
What work have you put into the store?
How many hours does it take to run this business per week?