PLEASE NOTE TOTAL REVENUE IS UNDERSTATED Shopify Exchange takes some time to update the latest month of revenue. This store had it's biggest month of sales in March.
We are a TV Show Fan Store that sells merch from the most popular kinds of TV shows on Netflix and cable TV.
There is a lot of growth potential as you can always keep adding new TV shows that customers are asking for.
There are also so many instagram fan pages around these shows that it's easy to market to very targeted fans.
Audience is young and very emotionally attached to these shows and the characters so they tend to impulse buy a lot.
Financials and traffic
I've only been in business with this store for 1 month and have made $2,000. I only marketed for about 1.5-2 weeks really, and the rest was very passive. With a good work ethic this can easily be a $10K per month store.
Average overall profit margin
Average number of sales/month
Total revenue for last 8 months
Total traffic for last 8 months
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
I have a yearly plan that I paid with shopify in order to have the Better Shipping app working. You wont have to worry about paying for shopify until November 2018.
This store has very good profit potential and room to grow. As explained previously, this store was not marketed very heavily and still saw some great sales numbers from the little ad spend. The majority of my sales have been from one product and was from 1 TV show. You can easily scale out to more TV shows and higher ad spend with the products.
How can the future owner improve the business?
Scale to additional shows.
Advertise more products within the existing TV shows on the store.
User larger instagram accounts to market proven products.
Run consistent promotions with email marketing.
Do print on demand for unique T-Shirts and apparel that relates to shows
Use snapchat ads as snapchat has the perfect demographic for this niche
Take advantage of SEO as there aren't many sites like this.
You can also do really well by scaling to products that are related to watching TV in general. For example I have a mini-projector on my store right now that I haven't advertised at all. You can add lounge furniture like bean bags, maybe comfy blankets, things that lazy people would use, etc...
What work have you put into the store?
Created all the product listings and advertisements. I have an extensive list of instagram influencers that can be used for shoutouts.
I have researched the top TV shows young people are passionate about.
I am an e-commerce and digital marketing entrepreneur. I am focusing my time on other stores and projects, so that is why I haven't put too much marketing effort into this store even though I spent a long time building it up.