Bright & Blossom is a women's (age 30 and under) focused lifestyle store, dropshipping items in the fashion and apparel, home, lifestyle, and sports niche. We're selling it at roughly one third of its valuation ($2850USD -> $999USD) because we want to spend our time focusing on our other and new stores/brands.
Financials and traffic
Product costs are roughly 1/3 of the selling price, meaning we set our selling price on x3, on average. The profit margins are after advertising expenses and store costs.
Average overall profit margin
Average number of sales/month
Total revenue for last 6 months
Total traffic for last 6 months
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Expenses, especially advertising costs, totally depend on how many Instagram influencers you work with, and, of course, how much you're looking spend on marketing in total.
The store comes with a highly-customized, very unique paid theme, complete branding including a color-scheme, logo's, unique font-choice and more. Also included is a 10.7k Instagram account, built from scratch. Total product count at the moment is just over a 100, all with unique descriptions and product photos. Bright & Blossom would be the ideal dropshipping store for any female (but also male) entrepreneur aged under 30 with somewhat decent experience in e-commerce. Preferably females under 30, for the sole reason she knows what the target audience likes, because she's part of it herself.
How can the future owner improve the business?
By knowing the niche. Meaning: knowing or being part of the store's target audience (women under 30). We, being 20-something guys ourselves - there's two of us - basically didn't know our target audience good enough. Therefore, we think a female buyer would do way better with this store. We'd advice focusing on using Instagram influencers, building relationships with bloggers et cetera for affiliate marketing, and spending good money on Facebook ads, both for look a like audiences off of sales through other channels, and to retarget those same visitors. Highly familiar with Pinterest and Snapchat? Those channels would suit the likes of Bright & Blossom's target audience greatly.
What work have you put into the store?
Put in many hours of work to highly-customize a paid theme. Built an Instagram following of almost 11.000 from zero. Focused on brand building, down to the color schemes, logo's, font-choice et cetera. Building business-relationships with certain Instagram influencers. Building pixel information on Facebook.
How many hours does it take to run this business per week?
What are your profit margins?
What sort of marketing do you do to promote the store?