Broadside Apparel is an apparel company that has had a goal of representing your home state and passion. Most of the product includes hats (a few various styles), shirts, and decals/stickers. Although the current logo is only a whitetail deer with either the Texas flag or camo as the fill, ideas of a bass fish, coyote, and even mountain range have been options for future product. Broadside Apparel has been based out of Texas, but also looked into adding various states to the mix. Respect the wild, Enjoy the hunt. Broadside Apparel
Financials and traffic
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
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Over the last year, it has been noticed that many of the customers end up becoming repeat customers. The ones who we reach out to end up really enjoying the caps and spreading the word. Tagged photos ends up becoming most of the product photography. Hunters have high passion and enjoy showing it.
How can the future owner improve the business?
Two improvements can be made to greatly increase profit and sales: more time needs to be put into social media as that has been the best way to reach out to customers and I single handedly have not had the time to put towards this. Secondly, additional styles of product and photography can take this company much further.
What work have you put into the store?
From creating the domain, creating the store on Shopify, product photography, Instagram and Facebook accounts, posting all photos/posts, reaching out to individuals, shipping the product, and holding/keeping inventory.
How many hours does it take to run this business per week?
About the seller
Created this store over 1 year ago
Grew up in Texas and California, graduated from University of Arkansas and currently a civil engineer in the Dallas, Texas metroplex. Enjoy anything from sports to being outdoors hunting, fishing, hiking, etc.