Plastic-framed, colored aviator sunglasses that don't break the bank. Brand has seen many various successes with Instagram influencer promotions with Abigail Ratchford, Demi Rose Mawby, Nicky Gile, Dani Mathers, Jessica Love and others.
Brooktide Information Profit per piece is approximately $15 after factoring in cost of manufacturing, administration, shipping materials, etc.
Conversion rate has hovered between 3.28 - 3.62% in peak season. Sat at 1.85% in 2015.
Since launch: Unique Visitors - 17,138 Sessions - 23,771 Avg. Session Duration - 01:54 Page Views - 123,619
Margins are roughly $14-15 per pair (there is bump from shipping costs, further details below).
In peak season, bringing in $1,500 in revenue per month. So you’re aware, been using this as a side business that I have run by myself while also keeping a full-time job. The only source of promotion is through organic posts we place on Instagram as well as through brand advocates we have worked with to promote also on Instagram. We have not engaged in CPC campaigns, Facebook or Twitter advertising, affiliate marketing, retargeting, or any other form of promotion for the business- representing a big opportunity.
There is a $1500 mold fee with our production facility that we negotiated down to $1000 in our initial product launch. They offer a rebate of the mold fee after 6000 pairs are ordered (our initial order was 3300) so when the rest are ordered you get $1000 back. You would be able to have the team build an additional design for an additional mold fee, unless the design you are looking for already exists in their inventory. Our initial run took about 30 days between production, shipment and passing through customs.
Rough total cost of all assets on-hand: (Total count remaining in parentheses)
$4,800 (2400) - Sunglasses $1,000 - Sunglasses mold (housed in Taiwan - http://www.coworld.com.tw) $200 (800) - Microfiber pouches with company logo (included with each pair shipped) $200 (800) - Tissue paper for packing with company logo $80 (4,000) - Small logo stickers $72 (900) - Large logo stickers $80 (160) - Branded key lanyards (retail at $4/piece) $137.50 (275) - Loose pairs of Red Sunset frames $299 - Dymo LabelWriter 4XL $89 - Dymo Digital Scale (Up to 25lbs) $100 - (9) 100-count label rolls for Dymo LabelWriter 4XL $8 (400) - Branded cards for shipments (purchased via gotprint.com)
We also have white corrugated shipping boxes all ordered through online-boxes.com. Our standard (fitting 1-2 sunglasses) 6” x 3” x 2” were purchased at $6.95/unit (50 count). No remaining units remaining. 6” x 4” x 3” (fitting 3-4 pairs) were purchased at $10.53/unit (50 count) and there are approximately 150 pieces left. 8” x 4” x 4” (fitting 5-8 pairs) were purchased at $13.73/unit (50 count) and there are approximately 60 pieces left.
Sold at full retail price ($19/pair for most), approximate revenue for current assets on-hand is $35,600.
The following pairs are ones that we manually combine parts from shades we have in stock to create on an as-needed basis: Black / Amber, Black and White / Mirror, Frosted Blue / Moonshine, Frosted Blue / Sunset, Frosted Gray / Mirror, Frosted Gray / Moonshine, Navy Blue / Red Sunset, Seafoam Green / Sunset, White / Mirror, White and Black / Mirror. Have ~275 loose sets of Red Sunset frames.
Also included would be our library of marketable assets, which includes over 600 high-resolution lifestyle images and model photography, all product photography seen on-site, logos, a yet-to-be-released retro logo and business card designs.
We have relationships with our listed brand advocates (http://www.brooktide.com/pages/brand-advocates). Relationships also include XAM Sports (www.xamsports.com - assets sent to full client base during 2015 NFL Training Camp) and KCB Sports (http://kcbsportsmarketing.com - assets sent to full client base during 2015 NFL Training Camp). Have direct contact with marketing teams of Playboy’s Playmate of the Year 2015, Dani Mathers, model Abigail Ratchford, Jen Selter and Demi Rose Mawby. Part of the changeover would be an exchange of those contacts.
We have a wholesale relationship with a small company in the Philippines. We typically administer wholesale pricing at $10/pair for orders of $100 or more.
Financials and traffic
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
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