This is a good comprehensive lingerie store with a wide range of products, we are only selling due to other business ventures taking up time and effort. We were getting on average 300 + clicks a day without doing to much, but needed to spend more time on the advertising side ie through Facebook & AdWords . It's only 6 months old with 4 months live, but with the right add's campaigns has a lot of potential. We have it linked to Oberlo , Modalyst ,Beeketing mailbot, and SEO manager + Kit , which we really liked. This would make a really good startup site for someone interested in this particular field/market. Another reason for selling was our blog writer moved away so if your into blogging this type of site would be ideal too & can only increase sales. In this period we made only 8 sales totaling €151 ,this was from doing very little to be honest, as already mentioned other commitments took over and we just don't have the time & are sorry to let it go.
Financials and traffic
Bearing in mind this site is only live for 4 months and has been rated ,based on hits, in the top 4% compared to other sites launched at the same time, so it attracts quite a lot of potential buyers. But being in its infancy is not showing much in the profit margin , which is to be expected on a start up business.
Average overall profit margin
Average number of sales/month
Total revenue for last 7 months
Total traffic for last 7 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
We allowed a cap of 44 $ per week for AdWords account which we were only experimenting with. We think the social media platforms would be the way to go as we found by using Facebook only generated a lot of attention sometimes 400 clicks per day, all potential buyers.
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Q & A
Why should someone buy this store?
Good start up site ,a lot of the initial setting up has been done. If you have minimum 7 hrs per week could be pushed to new heights.
How can the future owner improve the business?
Concentrating on the advertising side, We would of definitely branched out into Twitter account, Pinterest & more blogging . ( As we said before we only used Facebook which generated a lot of interest, 400 hits a day at times, and above all putting your unique stamp on it, what ever that may be.
What work have you put into the store?
Spent a good two months setting it up ,finding which dropshipping suppliers to run with setting up the pages and streamlining them,
I use a company out in San Francisco to optimise everything images ,pages and to make it mobile/laptop friendly, SEO tweaking took the majority of the time up replying to customers email quires, not too many though,
About the seller
Created this store 7 months ago
I'm running this as a family venture having 4 grown up Daughters who have been involved , but other commitments are calling myself & two other Daughters away unfortunately.