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$49,000 USD

Canadian Made Company

canadianmade.co

Appears in Fashion and apparel , Established stores, Canada, Ontario, Toronto, Inventory, Business and Franchises under $50,000

General description

We created Canadian Made Company to be a 100% made in Canada brand that allows our customers to show pride for their country in a modern way. We built this brand with 3 values in mind:

-- Socially responsible, sweatshop free We partner with family-owned companies that believe in the ethics of fair labour and the quality of Canadian craftsmanship.

-- 100% made in Canada All our products are designed, printed, and made in Canada (yes, really) and support other local entrepreneurs.

-- Fair, affordable pricing Up to 40% less than similar brands means our customers can choose Canada with every purchase, without breaking the bank.

This business really has it all. The brand is fully fleshed out, with full branding, messaging, and positioning of our brand and ethos already completed for you. We have a massive social following, and have customers that LOVE us. They love what we stand for, they love the quality of the products, and they love the experience they have when interacting with us. We've made very strong revenue with little traffic and advertising spend, and that's because our market has responded extremely well to our brand, and they tell their friends about us through word of mouth.

Margins are also high at 50%. We have them listed at 45% because of the very little ($700) we've spent on ads, and that's only in the last couple months we've started doing that. We also sold at some tradeshows, but the bulk of the business has been online.

I'm selling this business as I just don't have time to scale it the way it should be, with the potential that it has. I work at a PR firm as a project manager, and my full-time job is becoming more demanding and I just can't continue a side hustle like this. It needs someone that can give it attention, has more marketing and advertising knowledge then me, and really blow it up to a huge brand.

What's also really great about this business is we have AMAZING search engine optimization. If you search "Canadian clothing" or "Made in Canada apparel" or anything like that, we are the top result, or if not, on the first page of Google. We get many inquiries per week on our wholesale and private label page. And have made over $15k sales in wholesale orders already, which is great recurring revenue when your large accounts need to replenish their stock.

What's most important to note here is while I've been working on the brand and product ideas for this store since May 2017, I only launched it in October 2017 - which means all this traffic, sales, and social media activity all only happened in UNDER 7 MONTHS!

Financials and traffic

This store isn't just a store - it's a full brand ready to go and be pushed to the next step. It's primed with differentiated products, messaging, and a niche market that you just need to get the product in front of, either through ads or loyalty and retention efforts. In the 7 months I've ran this business I haven't been able to give it the attention it deserves. With little recurring time invested in after the heavy upfront work I did, and minimal ad spend, it's already become successful and profitable. YOU can take it to the next level.

------ Year to date: $138.12 average order value ------ Very strong AOV. Our consumer AOV is slightly lower than our wholesale (naturally).

------ Year to date: 1.22% conversion rate ------ If more qualified traffic was brought in with ad spending, this conversion rate could go way up! But already quite healthy.

------ Year to date: 13.66% repeat customer rate ------ Again, with more retention and loyalty marketing this could go way up - we've definitely just scratched the service on the work that can be done. Our customers love our products (as seen in the reviews) so there is opportunity to push this much higher, encouraging more and more repeat purchases.

Average profit/month

$9,625 USD

Average overall profit margin

45%

Average number of sales/month

60

Value of inventory

$24,270 USD

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Business Expenses

Expenses are quite low for this business, which is great! We run very lean - the highest expenses are just the inventory costs. We haven't spent too much on advertising and still have quite healthy revenue, even with such low traffic. If you pump up the advertising spend, I can see with the traffic going up, revenue also skyrocketing.

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$100.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$700.00/month

Domain

$0.00/month

Inventory

We have about $31,080 worth of inventory in Canadian dollars (since our prices are in CAD), so converted to USD it's $24,276. Our current inventory is already in poly bagged with size stickers on them.

In addition to all our product inventory, you'll receive any packaging materials we have in stock, like boxes and poly mailers, branded Canadian Made red tape, and postcard inserts.

Transferring our relationship with suppliers will also be very easy. We work with one clothing manufacturer in Toronto which is incredibly easy to purchase from and work with, one label maker, one screen printer, and one cut & sew house. We've already weeded through all the bad relationships and have just chosen the best vendors and formed the best relationships - so you don't need to go through the trial and error we did.

Please note: any art sold is handmade by me and made to order, so this is not included in the sale of this store (since I do not keep inventory or materials, and just go out and get those as I sell the pieces of art).

Located in Toronto, Ontario, Canada

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Instagram

canadianmadeco

Newsletter list

4,500 subscribers

Social media followers

15,000 people

Q & A

Why should someone buy this store?

This store isn't just a store - it's a full brand ready to go and be pushed to the next step. It's primed with differentiated products, messaging, and a niche market that you just need to get the product in front of, either through ads or loyalty and retention efforts. In the 7 months I've ran this business I haven't been able to give it the attention it deserves. With little recurring time invested in after the heavy upfront work I did, it's already become successful and profitable.

How can the future owner improve the business?

If you invest more money into advertising and bring more eyes to this brand, sales can skyrocket. With our very strong organic reach through social and amazing word of mouth goodwill, and with minimal investment, we've been able to create a full brand that people really believe in. With the right marketing expert, this brand can get huge with someone dedicated to building it.

What work have you put into the store?

We've focused on building out amazing customer experiences and really thought a lot about the brand and it's purpose and message. All this work is done for you - you just have to carry on what we've created and expand it. We've chosen the best apps and tools, and customized the theme to make it one-of-a-kind and conversion optimized. We've built up our social following and have created engaging content, you just need to take it a step further.

How many hours does it take to run this business per week?

5 hours

$49,000 USD

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