Ethical fashion accessories brand and social enterprise dedicated to the financial empowerment of women and girls. Catrinka's artisanal luxury, textile and leather handbags and small accessories are made by women, many of them indigenous textile artisans, in Mexico and India and a share of the proceeds of each product sold supports the Catrinka Girls Project, an education and life skills mentoring program for indigenous Mayan girls. The brand launched in February 2012 and the Shopify store in October 2013.
Financials and traffic
My cost of goods sold is very high because of the small batch, handmade textiles and other products. With volume someone else could achieve much better margins.
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
I don't currently have any Facebook ads (but the site won't let me set Ad costs to 0).
I have very engaged, motivated and loyal customers and followers, offering a great platform, and 3+ years of data and analytics.
How can the future owner improve the business?
I am not great at online retail and e-comm and there are myriad ways the store could be improved. I did basic SEO but it could be improved. The merchandising and styling could be improved a lot, as could the product selection by drilling down into the data and analytics from the past three years and making changes tailored to customer demographics. I always had budget restrictions keeping me from investing in marketing so there is a lot that could be done with Facebook and Instagram ads, Adwords etc.
What work have you put into the store?
Everything you see on the site I put there. The theme is up to date and includes an Instagram feed, a slideshow and a homepage brand video. I hired a consultant to do the SE basics within the last year. I also benefited from a few months of work from a social media consultant who helped refine my social media postings and identify potential influencers and followers. I have done a few months of Facebook ads but no Adwords or other online marketing due to budget restrictions.
About the seller
Created this store over 4 years ago
I am an infrastructure developer and investor with a passion for textiles who started Catrinka as a side project when my kids were small. I love the textiles, sourcing, working with artisans, impact etc. but was always looking for the right partner for the online retail side of things and never found her and it is time to move on. There is more on the Our Story tab of the website.