I created this store in January 2018. Many products are added and the store has lots of potential. The reasons for the sales drop is because I was focusing on learning facebook ads and creating an Instagram. I have developed a decent facebook pixel but that can improve with the new owner. All money in May and June was Facebook ads. Before that was Instagram influencer marketing. That was doing well ad I thought I could create my own instagram account posting cat videos and use that and be my own influencer. I now have an instagram account with 191k followers and it is still growing! The price for the store is higher as I am including the instagram account in the sale, the facebook pixel, the facebook page which has about 3k likes and the store is well made with lots of apps to increase sales. I also have over 250 emails in an email list. Email marketing is something I have not tried so the new owner could utilize that in a big way. Everything is set to go, the instagram has a loyal following of cat lovers and that has massive potential. The work is much easier now. The only reason I am selling this site is because I want to focus full time on another business. I love animals but my true passion is in health and fitness and thats what i want to dedicate my full time too :) I will be of assistance to you answering any questions during the transition period
Financials and traffic
200 orders so far. biggest month was in March and that should be the normal month
Average overall profit margin
Average number of sales/month
Total revenue for last 5 months
Total traffic for last 5 months
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
$10 a year for domain, i have some good ads that total $40 a month, $40 for shopify membership, FB ads cost varies
This is a great business for someone looking to get into the online Ecommerce world. Email is set up, FB pixel is improving, instagram is the largest asset with 191k followers. You can use this account and make money in numerous ways. Other accounts will pay you to advertise on this account (I have made a good amount per day from this) and you can use this account as free advertising for your products on this store. As it grows more, more sales for you and the more you can charge for ads.
How can the future owner improve the business?
Utilize Email marketing is a big one. I have not done this and the subscriber list is growing. Run more FB campaigns. I focused on learning how to do them (I will teach you what I know), but the more you run, the more the pixel will improve = more sales. I also focused alot on growing the instagram. Now that its pretty large, you can focus more heavily on the store on growing it. Also product research. If you are good at finding new trendy products, that will make this store quite easy for you
What work have you put into the store?
Created a 191k Instagram account, a 3k FB page and 254 email list. Also set the store up with many converting apps. As i focused on building the Instagram and learning FB, sales would come in randomly in the last month without me doing anything so the store is increasing in popularity. Only reason I am selling it is because of my interest in other ventures. I had a great experience building this and the next owner will too, I know it! You also probably only need to work on this store a few hours a week. Adding new products (I will show you how), contacting instagram accounts, posting on this instagram account and running a FB ad.
Learned about what e commerce was in January 2018 in created this store. As mentioned, my passion is with health and fitness which is why I am selling. In 5 months, i made an instagram account with 191k followers and started this store which has made a few thousand in sales. I am open to any offers and would love to talk with anyone :)