Dropshipping on it's own is a great business to be in, and there's even more fun in it doing something like this. Profit margins are high and the business practically runs itself once you get the ball rolling.
The price includes the site itself, all designs for the cups, training on how to use the dropshipping service, as well as the domain and all social and email accounts associated with it.
How can the future owner improve the business?
The future owner would need to spend a fair amount of time marketing the business as everything else has been done on the site already.
What work have you put into the store?
I purchased the site a few months ago from someone however after purchasing two other businesses, I just haven't had the time to market Comedy Cups and pay enough attention to it.
Ad campaigns have been run on Adwords and Reddit with great interest, however more variety needs to be added to the site, with new designs to be regularly added.