CoraLife is a clothing store with an aquatic theme, with most of our products featuring animals. Turtles are the main animal, with our logo and original apparel all featuring turtles. Some of our inventory is obtained through AliExpress and others through American suppliers, particularly our shirts which were designed in the United States.
Our social media accounts include a strong following on Twitter at 16,000 followers and an Instagram account with 16,000 followers as well.
We are looking to sell our store because the other owner and I are parting ways and are unable to keep it going after graduating college and choosing different career paths.
Financials and traffic
Total revenue for last 12 months
Total traffic for last 12 months
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It is a trendy, socially-conscious brand that appeals to fashionable consumers with a desire to help the environment.
How can the future owner improve the business?
Increasing the scale of business would drastically reduce the costs of individual goods, which was my biggest problem since I had a smaller budget and ran it independently. Increasing inventory, adding to different styles, and scaling upwards would make CoraLife more profitable in respect to its costs.
What work have you put into the store?
I have grown its social media accounts on Instagram and Twitter to over 15,000 followers each, so its presence and dedicated customer base is strong. I still have about a thousand dollars worth of inventory and supplies, a beautiful website storefront, and introduced a mission that resonates with buyers.