This is a business idea that is definitely gaining traction, it is just we ran out of steam. Someone can take the reins and build it up to either exit to one of the other bigger players.
How can the future owner improve the business?
If you create a bundle, where users can rent several items at a time and get a discount. That was our next step, and to add a subscription model. Also, if you add more style preferences in the account feature.
What work have you put into the store?
Integrated Book That app, which handles the inventory, when an item is booked for 3 or 7 days.
We ussed Restful design to add more functionality into the account page, where a perso whom rented an item and if they love it, they can buy it now, in their account.