The target here is a well-established discount fashion eCommerce retailer offering over 20,000 SKUs to three different international markets across eight organically ranked websites. This is a platform with agility and relocatability built-in, featuring a 100% drop ship fulfillment model with product shipping from the manufacturer direct to customers, regardless of location.
This business boasts an above-average ticket price of $50 for the discount fashion space. It has a steady stream of repeat business feeding word of mouth sales and is building reliable organic traffic augmented by robust SEO & Adwords campaigns.
Financials and traffic
We have closed down advertising since Xmas as we have other business ventures but once it is turned backed on, you will be able to profit again straight away and there is many other advertising opportunities including facebook, etc.
Average overall profit margin
Average number of sales/month
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Given the nature of the apparel industry’s typical seasonality, ownership has smartly diversified product lines to include aligned cross-sells which appeal to the broad demographic of typical shoppers – this includes toys, accessories, electronics, pets, home and garden – and more; thanks to a smartly arranged set of product lines, this business is able to strategically weather the normal annual fashion seasons with ease, ensuring a reliable revenue stream. In keeping with traditional discount fashion offerings, the company furnishes buyers with a variety of purchase options, including same-as-cash installments (similar to layaway) to maximize the capturing of fashion shoppers of various levels, regardless of their disposable income levels.
How can the future owner improve the business?
Currently catering to the UK, US and Australian markets, this potent retailer has seen profitable growth since day one with only minimal investment, and without tapping what is perhaps the single largest and most lucrative avenue for exceptional scale in this space – Amazon.com. Under new ownership, this broad-spectrum discount retailer is in a perfect position to absolutely blow the doors off with the addition of an Amazon storefront and FBA fulfillment, which will enable further international scale with ease.
What work have you put into the store?
We have updated all images to take away watermarks, all items include descriptions written by a freelancer, we have also had SEO work on the website for over a year.
How many hours does it take to run this business per week?