After being founded in early 2012, Daily Chic's traffic grew exponentially, while keep it's marketing budget at ZERO dollars. The new owner will take advantage of the high volume of consistent traffic flow of nearly 2 million sessions for last 12 months. This is a turn-key operation, that has gained worldwide recognition, featuring our products in numerous publications such as Cosmopolitan Magazine, Teen Vogue, Self Magazine. Our established social media outlets are the first way you'll reap the benefits of this purchase. With over 203,000 organic followers on Pinterest, the 'Buyable Pins' feature (allows users to purchase directly from 'pins' without leaving the site) has been a proven driver of sales. Instagram's recent launch (September 2017) of a similar feature is also gaining traction and driving sales from our ~5,200 followers (@shopdailychic). ~28,000 email newsletter subscribers (MailChimp), ~8,500 Facebook followers, and ~950 followers on Twitter (@shopdailychic) are not to be overlooked.
Since the owner has stepped back to pursue another business opportunity, inventory levels have been kept to a minimum -- also done intentionally to ease in the transition to the new owner. Partnering with drop shippers or manufacturers directly will allow the new owner to keep overhead to a minimum.
Putting a marketing budget in place to maximize social media outlets will help add to the already established customer base. Another avenue for marketing spending would be partnering with bloggers and social media influencers to continue to develop the brand.
Upgrading the mobile experience is another opportunity (mobile stats and analytics available upon request). While the website is available for viewing and shopping via mobile browsers, the experience could be upgraded.
Between myself and one partner, we have overseen every aspect of the business, so personal support after the sale is gladly included. We have seen the business scale on every level -- from running the operations out of the house, to a third party fulfillment center (who handled the inventory, order processing, returns, etc), and most recently back to a small office space with one employee who oversees operations. The business has essentially been self sufficient, since 2014 with minimal day to day work.
Currently belong to a network of +1,000 vendors and manufacturers for both immediate and pre-order inventory.
Logo and name assets are trademarked.