Dance Floor Knights is a premium brand focused on hi-quality products inspired by a DNA filled with new and old-school dance music references.
As a brand positioned for the present but mainly for the future, with a constant culture of innovation and creativity - that never forgets the roots of Dance Music - Dance Floor Knights aims to be the ultimate expression of 3 very special and unique types of people that we deeply love and that inspire us profoundly:
Dj's, Music Producers and Party People.
These 3 special groups of people were, are and always will be the main pillars of Dance Music Culture and are the true responsibles for perpetuating and spreading this amazing culture. They are true Knights in their own way.
The EDM market is worth $7.1 billion global what is a good first step to know. This store is established in the perfect niche to build a serious business and it was made by a former Dj and Music Producer (yes, me). I got married last summer and at a certain point I couldnt pay attention to this anymore. Now that I'm married I'm into new life projects and I don't have time for this store anymore, but it's ready to be picked up. Just take a look around and you'll see a top quality store where you will see professional detail.
You can see the growth of EDM market here: http://edm.com/articles/2016/5/27/global-economic-value-of-dance-music-industry
As a branding expert, I've invested in a strong and solid branding identity:
99 designs logo development, naming concept and signature priced in 333$
Retina Theme priced at 180$
Top quality description (I work has a PR Consultant and I've been a music producer for 10 years, so I know my craft and I know this niche very well)
I've hired a journalist from a dance music magazine to write a few articles and put together some stunning content. Priced at 50 $ each article
I've made a profissional video presentation: https://www.youtube.com/watch?v=JoQzLd03tjQ
I've bought a list of mail of djs, music labels and music producers composed by 1953 emails.
I've build the website step by step using the feedback of djs and music producers friends
I've invested in the purchase of several designs, all made from scratch.
HQ mockups all bought from scratch (didn't use any free ones so the identity is unique)
I've developed a top visual identity exclusive for Instagram. I'll be happy to share the template with you.