The opportunity of a men's fashion/style/accessories is broadly lucrative. It's a "general - niche" store, meaning you can sell anything related to men's style & fashion. The domain and branding name also fits nicely, "Dapper Way" - for men striving to live the "dapper way".
You can scale this business by starting with Facebook ads at $5/day. Test test test. You will find winners. You could also get some high quality graphics to improve the store branding, and follow up with some more men's fashion related products (like clothes, socks, accessories, rings, necklaces, etc)! Simply put, if you have the drive you can have this store producing either a nice steady passive income ($1k/month), or a full time scaled business ($100k/month). The market is there.
I have several workflow charts (with the software xMind) displaying over 100+ Facebook audience interests (i. e, Men's watches, watchworld.com, Daniel Wellington, etc.). Because this work is already done, you can simply start testing away! THere will be a handful of winning adsets from these interests that are both very specific and also generic.
I've crafted the theme and brand and purchase several logo variants to fit a nice, minimalistic, elegant brand/design.
Many other services also come with this store: accounts for FB, IG; mailchimp account, Shopify apps downloaded and optimized, graphics, product images, SEO optimized tags, descriptions, headers, images, etc; Oberlo import feeds and products, and more!
The majority of the work that is required is to start testing through FB and IG!