$7,500 USD

Decoration Set - $4,624/mo Net Profit Average and $102,782 Revenue in 7 Months

decorationset.com

Featured in Home and furniture , Established stores, Businesses for sale in California, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Business and Franchises under $10,000

General description

Overview:

DecorationSet.com is a successful 7 month old eCommerce store in the baking niche. This package comes with a seasoned FB Fanpage of 5,448 fans and email list of 6,895 people, and a total revenue of over $102,000 in less than 7 months. **View proof of income video at https://youtu.be/EpBdhes-HwQ

**Background:

I recently bought the successful DecorationSet.com site a few months ago and assumed I would have the time to learn how to run my first eCommerce site on the side. Unfortunately the demands of my professional full time job have increased and I simply haven't been able to dedicate the necessary time to successfully market the site (hence drop in sales over the past few months due to minimal ad revenue).

As you can see in the P&L, sales peaked from July – August. Around these times, the previous owner was aggressively running ads to see how large they could scale the store. They stopped paying attention to this site during September and shut off ads in October.

Order fulfillment is incredibly simple for this store. Using the free Oberlo app, the ordering process is significantly automated. Every couple days at 5 pm, orders are placed. There are only a few suppliers so the process is very simple - no inventory is held, as this is a dropship store where the supplier sends items directly to the customer. It takes less than one minute per order to process.

Financials and traffic

Total revenue for last 7 months

$99,920.00 USD

Total traffic for last 7 months

92,051 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

decorationset

Instagram

decorationset

Newsletter list

6,895 subscribers

Social media followers

5,448 people

Features

Products

52 products

Advertising

Google Analytics

Apps

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Oberlo

  • Easily import dropshipped products directly into your store
  • Have your orders shipped directly to your customers
  • Know that your inventory and prices are always up to date
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MailChimp for Shopify

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Sales Pop by Beeketing

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Tracking & Delivery Updates by AfterShip

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Conversio (previously Receiptful)

+ 21 more...

Q & A

Why should someone buy this store?

Although revenue dipped in September, this market has a lot of potential for growth if run by the right person who is very committed to paying attention to the ads and willing to test and add new products to the store to continually establish “winning products.” If you are someone who isn’t well versed in Facebook Ads, I’d recommend outsourcing the marketing efforts to an agency specializing in Facebook and they’ll handle everything.

How can the future owner improve the business?

SEO: I haven’t spent any time on increasing Organic Rankings for this site on Google or Bing. Ranking organically would help you bring in additional revenue at no cost by utilizing the correct keywords in product titles and descriptions. Using the Google AdWords Keyword Planner could help a lot with figuring out which keywords/search terms to target.

Google AdWords/Bing Ads: Running Google/Bing Shopping and Google/Bing Text Ads could also boost top line revenue. Some of our items are unique and may not have much competition on Google/Bing so it’s an opportunity certainly worth exploring.

Get more aggressive with USA Marketing: The site has mainly been advertising in the United Kingdom. The products sold on the site are not for any particular country, and there is no reason why these products shouldn't realize the same kind of success in the USA and across the globe.

Influencer & Affiliate Marketing - This is the ideal niche/product line to use "influencer marketing" and/or affiliate marketing to generate additional traffic and sales. These influencers could be compensated via fixed fee or % of sales for a certain product.

What work have you put into the store?

The following are all included in sale: https://decorationset.com/ domain · Decoration Set Shopify Store + Custom Theme · Seasoned Facebook Ads account + Campaigns (Almost $38k worth of advertising data) · Email List (6,895) · Fanpage (5,448) · Instagram Account · Marketing Materials · Full support for 2 weeks including transitioning the website and related accounts to you and training you on how we operated the business including providing a basic overview of required Shopify tasks if needed.

$7,500 USD

Store images

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