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$64,995 USD

DeltaEcho Apparel | Australian Clothing Company

Appears in Fashion and apparel , Established stores, Australia, Queensland, Business and Franchises under $100,000, Inventory

General description

Let’s keep it simple here: DeltaEcho Apparal are all about no-nonsense men’s t-shirts designed and made by real men for real men right here in Australia.

You won’t find these t-shirts on the catwalks of London, Paris or New York, we prefer the pubs of Townsville, Wagga and Mildura.

DeltaEcho was born in the arse end of the world (thanks Paul Keating) and raised on the other side of f@#k [REDACTED] site and the products sold on it is the result of two mates who share a love of Australia, the Army, fast cars, big guns and easy women (our wives & mothers excluded).

Our men’s t-shirts are all Australian, locally designed and printed in our Central Queensland location. Sometimes we may see and sell some cool s#@t from overseas but all proceeds will be spent locally – probably on beef and beer (Aussie and non-halal-certified) and not supporting any suicide vest wearing arsehole or vegan!

We were proud to serve our country and started DeltaEcho to put our opinions and show our support for first responders, veterans and Australia on our chest and sleeve.

DeltaEcho Apparel is not for everyone. Only the chosen few. Our website comes with two options – love it or leave it.

Financials and traffic

Profit is dependent on CAC and what is being released and spent on marketing campaigns. All profit was put into new equipment and blanks for stock.

Average profit/month

$3,000 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$15,774 USD

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Business Expenses

Advertising expenses fluctuate depending on new designs being launched and cross promotions with other businesses and Veterans groups. Marketing spend is based on ROAS and not a set monthly budget. Also during the year tests were run with all paid marketing going dark to see the traffic from no paid social posts and SEO.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)





If you wanted to print in house we have all the screens, 4 station manual screen press, flash and tunnel dryer also available for sale (price to negotiated)

Located in Rockhampton

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media





Newsletter list

1,585 subscribers

Social media followers

7,834 people

Q & A

Why should someone buy this store?

This is a solid performing store with a great conversion rate and repeat order percentage. The Australian market is lacking when it comes to both designs that are AU focused and not have to pay ridicules amounts for shipping from the US.

How can the future owner improve the business?

To improve this business you need to secure quality printed shirts offshore so as to keep prices down. Even though printing in house allows you to follow a print on demand model keeping inventory down it is labour intensive thus eating up time and profits. If you own a screen printing business then this is the perfect site to tap the AU veteran / military demographic.

What work have you put into the store?

I set up and used the store to test marketing techniques and best practices for proof of concept. Images and copy are all original as are the designs included.

How many hours does it take to run this business per week?

15 hours

$64,995 USD

Store images

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