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$22,000 USD

Diamond Heist - $40K in 7 months (9.7K email list)(15.9K Instagram)

Appears in Fashion and apparel , Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Print on demand, Business and Franchises under $50,000, United Kingdom, London

General description

  • $40000 USD revenue earned in 7 months (Nov 2016-May 2017) (£29K).
  • $41000 USD total revenue (£30K).
  • 10300 Customer accounts, of which 9700 accept marketing via email.
  • 15900 Instagram followers on business account included (@HeistDiamond)
  • Dropshipping on most products. Self P&P also on some products, which I highly recommend as customers prefer the shorter shipping time.
  • Includes domain and multiple email accounts.
  • Started in 2016 by a 16 year old, if I can run it, then i'm sure you can too!

Diamond Heist is an online Jewellery store based in London. We have customers worldwide and have been open since July 2016 as Cieb Moz. In November 2016, we rebranded to Diamond Heist and quickly, sales started to pick up. I kept increasing the advertising budget higher and higher to increase sales. I also kept adding new "viral" products, which resulted in more conversions and helped get the business to where it is now.

I started to ship the products manually to speed up delivery and therefore increase customer satisfaction, which meant I was being overwhelmed by orders which I had to manually pack and ship all by myself. During April/May I significantly reduced the advertising budgets as I had more important priorities in my life that I had to take care of, such as my AS level exams.

Since then, I have not put much work on the business and I believe that Diamond Heist can thrive with a new owner who has time on their hands. I would love to continue running it, but I just do not have the time. The business can easily be revived if you have time. Diamond Heist has become a part of me and i'm sad to have to let it go, but I have my A levels and University to think about.

I will guide the new owner with the best advertising techniques, which I have found to be effective in the past. I can show you how to place stock orders, find new products and negotiate with advertising partners. I can also help you to get a physical address in London for all your Diamond Heist related mail to pass through. This business can be run from anywhere in the world!

Send me a message if you have any queries or if you want to come and have a look through the admin panel.

Financials and traffic

  • 2272 orders between Nov 2016-May 2017.
  • $40000 USD revenue earned in 7 months (Nov 2016-May 2017) (£29K).
  • 40% approx profit margin after p+p, stock and advertising has been factored in.

**Avg profit and sales based on Nov 2016-May 2017 and after currency conversion.

Average profit/month

$2,285 USD

Average overall profit margin


Average number of sales/month


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Business Expenses

Advertising costs vary from month to month. In general, the higher you spend, the more sales you get. I have spent a few dollars on some months, while on other months i have spent thousands. You just have to ensure your advert is effective and that you are targeting the correct target audience. I will help to guide the buyer with this.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)




What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media



Newsletter list

9,700 subscribers

Social media followers

15,900 people

Q & A

Why should someone buy this store?

Diamond Heist is pretty recognisable as it has previously been advertised regularly on Instagram accounts with millions of followers, as well as on Google, Facebook and Instagram ads. The name is a great name for a jewellery store as it symbolises the customer purchasing an "expensive and luxurious" product for low prices. The design looks professional and is likely to gain you many sales. I will provide as much support as I can to the person who purchases this online business.

How can the future owner improve the business?

The business can be improved by resuming advertising! Once you have created new adverts, you can start getting new customer and more sales. You can also make use of our instagram account and mailing list to make more sales. The new buyer should be active in running this business as the business will not run itself. He or she would need to be constantly looking out for new products, which may be going viral and start selling them. An updated jewellery catalogue would also attract previous customers to return and make purchases again. New products can easily be found from new suppliers, I will show the buyer how you do this.

$22,000 USD

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