$2,200 USD

Doggie Mattress Co


Featured in Pets , Business and Franchises under $5,000, Wyoming

General description

Doggie Mattress Co sources high quality, fashionable dog mattresses from several U.S. suppliers. Not only are these beds manufactured in the United States, but nearly all are washable for customer convenience. Doggie Mattress Co has only been active since late October 2017 but the owners have decided to focus on other ventures that require larger time commitments; thus they've decided to list the store for sale.

Other Business Details: -Instagram Followers (@doggiemattressco): 1,193 -Email Subscribers: 148

Many relationships have been developed with Instagram dog page influencers. Doggie Mattress Co has done all of the upfront marketing on this channel and it is open for continued development. Doggie Mattress Co has a lot of potential if Google Adwords, Facebook, and Instagram marketing features are utilized. Please email [REDACTED] for any and all questions.

Financials and traffic

Average profit per month is excluding startup costs that Doggie Mattress Co has incurred. Anyone purchasing Doggie Mattress Co will already have an in-place successful Instagram platform with relationships with Influencers with followings ranging from 15K to 150K.

Average profit/month

$180 USD

Average overall profit margin


Average number of sales/month


Total revenue for last 6 months

$1,279.00 USD

Total traffic for last 6 months

3,043 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

Business Expenses

These expenses can fluctuate based on how much the owner would like to put into advertising and any above and beyond application subscriptions.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)




Sales and marketing

Marketing strategies

SEO (Google traffic)

Instagram ads

Email campaigns

Online selling methods

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media







Newsletter list

148 subscribers

Social media followers

1,240 people



Retina – $180 value


101 products


Google Analytics



Product Reviews


MailChimp for Shopify




Sales Pop by Beeketing

+ 14 more...

Q & A

Why should someone buy this store?

This store has a solid social following and fills a need for many dog owners an an annual or semi-annual basis. Doggie Mattress Co has real potential to scale for anyone who has experience implementing a successful Google Adwords/Facebook/Instagram marketing plan. This would also make a great store for a beginner or for someone looking to get to $2,500/month in sales or more within a year without startup expenses.

How can the future owner improve the business?

Building a strong Google Adwords/Facebook/Instagram marketing plan to reach a niche target market will greatly improve the business. Currently, 20% of Doggie Mattress Co's sales have been from repeat customers. Consumers care deeply about their dogs, and they are likely to become loyal to one provider of dog beds that they can trust.

What work have you put into the store?

Everything. Obviously, the store has been created from scratch. All of the products/descriptions/images/SEO has all been done manually. The products and descriptions have been pulled directly from the wholesalers' websites. The great thing about this store is that there is no fundamental need to re-create the wheel. We won't divulge which suppliers we use unless we receive a personal email or further interest form a prospective buyer.

All of the startup expenses have been taken care of. Products have been tested to ensure quality/size/durability are on par with wholesalers' descriptions. Also, about 8-15 Instagram influencers (ranging in followings from 15K to 150K) were provided a free bed in exchange for a free review/shoutout on their Instagram page. This was a great one-time up front strategy that allowed Doggie Mattress Co the ability to grow and reach large audiences. This was also a large marketing expense, however, but it is also an expense a new owner would not have to worry about.

Other than that, the store is fully built out with several integrating apps to improve SEO, customer retention & acquisition, etc.

$2,200 USD

Store images

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