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$3,000 USD

Donut Watch Straps

Appears in Fashion and apparel , Business and Franchises under $5,000, New York, Printful stores for sale, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Print on demand, United States

General description

Donut Watch Straps is a retail shop for Phish fans, featuring the Fishman Donut. What started as a simple watch strap pattern has grown into more than 60 products.

Phish fans are an easily targeted and motivated group of shoppers. This business would be incredible for somebody who is savvy at ecomerce marketing. Most of the products are created through third-party manufacturers like Printful, but the watch straps and ties are purchased in bulk through partnerships with manufacturers.

In the last six months, we've done $6,728.50 in sales and 7,674 visitors (as of this writing) with no signs of slowing down. We're also in the 6% of most visited stores that launched the same week as us.

I'm willing to sell the whole store or part of it.

Financials and traffic

Sales SURGE during touring months for the band. Non-touring months, sales are almost nonexistent, even with heavy advertising.

Average profit/month

$2,000 USD

Average overall profit margin


Average number of sales/month


Total revenue for last 11 months

$6,860.00 USD

Total traffic for last 11 months

8,450 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I spent too much money advertising when the band wasn't touring, and am therefore in the red. But profit margins are exceptionally high, and traffic is good. This is a great seed of a business for the right, more experienced buyer.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)




What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media







Newsletter list

168 subscribers

Social media followers

390 people

Q & A

Why should someone buy this store?

This is a proven model with an engaged audience. Sales spike when the band is on tour, and slow when they're on break. Most of the products offered you'll never have to touch. Margins on the watch strap (our best selling product) are insane.

How can the future owner improve the business?

Where we've struggled is marketing, fulfillment and customer service. This would be perfect for anybody with experience in those fields, especially if you have 3PL knowledge.

What work have you put into the store?

A lot of UX design, product additions and utilizing apps to increase sales for those on the site. We've also done a fair bit of digital marketing, though somebody with more experience may have even more sales than we've been able to capture.

We've also been featured on BroBible, which was great.

$3,000 USD

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