Selling price

$50,000 USD

Store owner


Thierry M.

Store created 12 months ago

Featured in: Fashion and apparel, Business and Franchises under $50,000, Established stores, Business and Franchises under $50,000, Established stores


The site was started in March 2017 to supplement monthly income. The customer base is growing rapidly, Customer Referral traffic is already a sure value due to good after sale care.


The brand was started as an affinity with fashion accessories in this niche I was looking for products like this and noticed a major opportunity.


Fulfilling the order is very simple and can be done in as little as 1hr with no other work all time consuming processed have been automated via Zapier and the relevant suppliers have been trained accordingly.

Obviously if you want to increase sales, a few hours and money in Facebook ads goes a long way. I have personally advertised on Facebook with great success.

The site is hosted by Shopify and includes add-on features and everything from the domain to payment processing is in one place. It's very easy to use with any skill level and templates are easily edited with a few clicks. I highly recommend staying with Shopify due to their outstanding support and add-on features (some are free).

Customer Order journey

Source the sale (either post a sale or a customer finds us)

Customer places order Contact the supplier and order based on their part number (Process has been streamlined and automated and the supplier is trained to work with Dropbox and excel sheets ) Order gets shipped to the customer (usually direct for international orders to save costs on shipping twice and the tracking number works in most countries and serves has proof of delivery for paypal for example) HELPFUL ADVICE :

Initially I started with Facebook but SEO and SEM is showing a lot of growth opportunities.

If I was to continue and have the capital available, I would pour money into Google shopping & Search ads.

Facebook ads are also very viable to grow as this is how the store grew initially. They way they allow you to target demographics to narrow down the most relevant reach is amazing. Site traffic, followers, and orders come from little expense. I would also join groups on Facebook related to your market to post and share. A single post generates a lot of site traffic; after all, you're end goal is to get them on the site to sell them something.

Growth in other countries is also very possible and has been proven on a small scale. Potential countries for growth – Germany – UK – USA.

TLDR : Facebook & Google ads will make you money on this store.


I got sick and needed to be hospitalized and I’m still recovering.

The site is being sold to pursue a new venture with my brother and will help purchase new equipment.


Should you decide to purchase, I will give you 1 month of my time via skype & email to help with technical questions or anything that comes along.

I will introduce you to the supplier and help get you logged in with access to the site and give you a tutorial on adding products, changes to the site/ store front and I will help you get the payment gateways/ PayPal set up so the transactions payout to you. I will also introduce you to the suppliers and give you a detailed explanation of their personalities


The site would include the Shopify web store, domain, and social media accounts.

Shopify stores and sub stores. Facebook page & Instagram Domain Customer list Email subscribers (over 2000) Well established brand with name recognition All relevant documents regarding the SKUs - all relevant supplier relationships Up until the sale I will process all the orders and take care of the customer service requests until they are cleared then I will create a passover review of all the remaining tickets.


How is your business monetized?


Please describe your business model

My site lists products, I have a manufacturer that supplies my products. Customer places an order, I place the order with my factory overseas and they'll ship to me and I ship to the customer. Or they ship directly to the client it depends of the orders.

Are you the original owner of the business?


Which platform does the website use?


Where is the site hosted and will this need to change after purchase?


Why are you selling the business?

Selling to move on to a new start-up business with my brother and to go personally debt free.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue

Purchasing product, advertising an my Shopify website.

Please list all domain names you are including in the sale

· Drakkarys.co

Are you including any social media accounts in the sale?


Which accounts will you be including?

· Facebook

· Instagram

Please provide some basic details about each account selected above

Over 16k subscribers on FB & Instagram.

Are there any email lists included in the sale?

Yes, Mail chimp, 2000+ subscribers

Are you selling the assets of the business (asset sale) or the company (stock sale)?

I am selling my whole website and subwebsites & assets

What are the primary traffic sources of the site?

· Direct

· Social


I rank high on relevant google searches and over 80% of my traffic is social networking according to Shopify analytics

Do you use, or have you experimented with, social media marketing?

Yes, I currently use social media marketing.

Have you done any Search Engine Optimization?

Yes, I have done substantial SEO.

Please provide a brief overview of the SEO you have performed on this site

I have used SEO ads but most of the traffic is coming from social media and referral so google is good to grow

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you or have you ever purchased traffic?

Yes, I have purchased traffic in the past.

Please provide a brief description of the activities surrounding the question above

Facebook ads and google adwords.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?


Please provide a brief description of these additional sales / marketing initiatives

Facebook Groups

Do you have employees or contracts with freelancers?


How is the content of your website produced? Provide a step-by-step breakdown

I add the descriptions and photos and do the coding myself.

Task 1 - Answering messages

Description - Answering custom inquiries

Who - Owner

Hours per week - 5

How may people perform this task? - 1

Task 2 - Place orders

Description - Order from my supplier based on customer orders

Who – Owner

Hours per week - 2

How may people perform this task? – 1

Task 3 - Ship orders

Description - Check in orders that arrive, prepare fulfillment sheet

Who - Owner

Hours per week - 2

How may people perform this task? – 1

Task 4 - Update orders as shipped

Description - Update and close orders on shopify

Who - Owner

Hours per week - 1

How may people perform this task? – 1

Does the owner need specific skillsets in order to successfully operate the site?

Just a basic understanding of the products will do and every products has a unique SKU.

Do you and/or any employees or freelancers provide customer support?


How is customer support handled and what is the average volume?

Typically a technical question from a customer is answered in 1 email. Maybe 1:10 have a question that is pretty basic.

What makes your website better than its competition?

Clean, easy to navigate layout, good customer service, and quality products.

Does the business store physical inventory?


Approximately how much inventory does the business keep at any given time and is any current inventory included in the price?

Maybe 50 units to manage some people who want the orders quickly sometimes but it’s very rare. Product is received so quickly that turn around is minimal.

Where is the business’s inventory kept?

In storage space at my office.

How are shipments into and out of the warehouse / storage units managed?

The returns inventory is shipped back to the supplier for later fulfillment in order to reduce product cost.

How many suppliers does the business use and for how long has the business used each of these suppliers?

Just one.

Does the business benefit from volume pricing arrangements with its suppliers?


Please explain which types of volume pricing the business benefits from

Bulk orders not directly shipped to the client can benefit from reduced pricing.

Do you have written agreements in place with your suppliers?


How often and through which channels do you pay suppliers for purchased goods?

Per order or order batch via paypal invoice

What is the average lead time from the order date until customer receives the good?

5-10 business days

Explain your payment terms with your supplier(s)?

I pay upon ordering. I order 1, I pay for 1. I order 5, I pay for 5. Product ships upon payment.

Have you changed suppliers in the past?


Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?


What are the primary growth opportunities for the business going forward?

More advertising! I've spent very little and growth would be exponential with more advertising budget. I advertise based on what I can handle individually.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations. Because the tracking numbers work in a lot of countries

What is required to keep the business operational?

Shopify subscription

Why are you selling the business?

Personal reasons can't make it grow anymore

How does the business generate revenue?

  • Facebook ads - Repeat buyers

  • Mailing list

  • Since a few days google search ads

Are there any expenses for the business? If so, what are they?

  • Paying for the shopify subscription

  • Paying for the orders with the suppliers

  • Buying stock.

What marketing initiatives have been used for this business?

  • Facebook Ads

  • Huge potential for growth on Google Ads

  • Emailing

How can the future owner improve the business?

  • SEO content

  • Product Pictures

  • Growth in other countries

If you have any other questions please email me.


Total revenue for last 12 months

$113,211.00 USD


Total traffic for last 12 months

98,214 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

Baked in Shopify features

Beautiful, responsive theme

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Sell on channels

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Secure hosting

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Access to hundreds of apps

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Easily accept payments

From Bitcoin to PayPal, accept any form of payment with a seamless checkout experience.

Run your store on the go

Run your entire business from your phone. Access analytics, reports, fulfill orders and more.

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