Elle + Adhira
Elle + Adhira was founded in mid-2016 to fill a much-needed gap in the market: Bridal accessories that aren't ugly.
The wedding industry has come a long way in the last few years. Many chic options are now available for wedding dresses, stationary and event planning. Yet we noticed that options for a bride's accessories - her wedding veil, jewellery, and headpieces - were stuck somewhere in the early 90s. So we created a premium brand that's brought a breath of fresh air to the category, and our brides (and their bridesmaids!) haven't stopped thanking us.
Included in the sale are: - The [REDACTED] domain - Social media accounts: Instagram (@elleandadhira - 4,330 followers), Facebook (/elleandadhira - 4,800 followers), and Pinterest (/elleadhira - 12 followers and 2,000 monthly visitors) - Inventory valued over $4,500 USD (based on cost price): * 7 veils at a cost price of $500 USD each ($3500 USD total) * 6 headpieces at an average cost price of $90 USD each ($540 USD total) * 12 pairs of earrings at an average cost price of $40 USD each ($280 USD total) * 4 combs at an average cost price of $60 USD each ($240 USD total) - High quality, professional imagery sourced from three separate photo shoots, including one with an international model - Branded packaging valued at $700 USD
The business model started with us holding all inventory; however we have been transitioning out of this towards a drop-shipping model, which our designers actually prefer. While we've had agreement from designers, we haven't gone ahead and implemented this model yet - but it means that the new store owner will be able to significantly broaden the range of products sold, and of course with lower holding costs.
The lion's share of the work already invested in Elle + Adhira involves creating a brand (through a logo, a site design, photographic style and product selection), selecting designers to partner with (we currently have relationships with seven designers from North America, Europe, the Middle East, and New Zealand), and investing in photographic assets. All of these relationships will be warmly transferred to the new store owner.
Marketing to date has been almost exclusively through unpaid, organic channels. Our largest and most engaged traffic source is Instagram, followed by Pinterest. We've done a small amount of collaboration with influencers (having only invested a total of $300 USD in this) and experimented with a small amount of social media advertising (investing less than $500 USD in total on this). We also engaged an editorial website, [REDACTED] to create some content for us; and they've provided some promotional love back to us in exchange for this. On about 4 occasions we have lent sample products to photographers or event coordinators in exchange for some content and promotion.
In a nutshell: There is no ongoing marketing expense involved in this business currently - at all. Virtually all of our sales have come through word of mouth, and through our social media community. A large amount of our traffic comes through branded search - meaning most people who find us are actively seeking us out by brand. There is a huge opportunity for someone with experience in paid digital advertising to significantly scale up traffic and sales.
As well as bearing no ongoing marketing costs at all, this business currently takes less than 4 hours a month for the owner to run. An owner with more time to invest will be able to make significant growth step changes.
So - why are we selling this business? Well, we set out to prove we could fill a gap in the marketplace, and we're proud of doing that through the beautiful brand we've developed. But as the founder and operator, my 'day job' is ramping up in intensity, and I'm also awaiting the birth of my first child - so it's time for me to pass on the baton to a new owner who can inject the time, focus and passion that will take this business to the next level.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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