Enduraletics - Lifestyle Activewear
Hey everyone, if you're looking for an awesome, profitable, fun business to own you might want to check this out. The site has been up for 7 months and has been profitable since month two, it has generated just over 32k (shopify did not include sales for October yet) in revenue and gross margins range from 46%- 53% and it nets around $2,000 per month..our highest month was $2,450. The site also generated extra revenue from admitad.com which goes straight to your bottom line, typically around $200-$250 (see attachment for payout history)
We grew this store all organically and managed to get our IG followers up to just over 6k. I truly believe this business has way more potential if you have creative marketing skills, or even outsource it, there's so many ways to grow this store. Also the store is in the top 3% of stores that launched the same week.
The reason we are selling is because we want to focus on some other passion projects and we just didn't put the extra effort to grow it as big as it can be. 90% of our sales comes from IG Influencers which we built a good rapport with them and of course that included in the sale, as long as you keep up with product innovation on IG,excellent customer service, you'll be good. The store comes with Business Manager Account and our FB pixel has gathered a ton of data and waiting to be scaled up quickly.
Below is a FAQ sorta speak which dives into a bit more detail, we also included some screenshots of google analytics, oberlo dashboard and Shopify Reports. If you have any question dont hesitate to send a message :)
Please describe your business model in 1 to 5 sentences We dropship woman's athleticwear from Aliexpress and use FB and IG influencers to advertise.
Where is the site hosted and will this need to change after purchase?
Why are you selling the business?
Looking to put more focus on other projects.
Can the website’s revenue be accurately tracked back to the website, i.e. do payment descriptions/details include the website’s name or reference to the website’s products?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts? Yes, completely separate.
If necessary, do you have tax returns available to support your revenue claims? No, I do not have tax returns available at this time.
Are you willing to provide live revenue verification? Yes, upon request from serious buyers
What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue COGS FB Ads IG Influencers
Please list all domain names you are including in the sale
Are you including any social media accounts in the sale?
Which accounts will you be including?
Please provide some basic details about each account selected above Facebook -271 Likes IG - 6073
Are there any email lists included in the sale? Yes
Where are email lists held and how many subscribers does each list have?
Mailchimp - 1500
What are the primary traffic sources of the site? Organic Social
Why do you think the site's top traffic sources are the the ones you chose above?
Have had great success working with iG Influencers
Do you use, or have you experimented with, social media marketing?
Yes, I currently use social media marketing.
Have you done any Search Engine Optimization? No, I have not done any SEO.
Do you or have you ever purchased traffic? No, I have never purchased traffic.
Do you have employees or contracts with freelancers?
Detail the type of employment you provide and how many people you employ
1 virtual assistant
Are the employment contracts transferable to the new owner? Yes
How is the content of your website produced? Provide a step-by-step breakdown
We use images from Aliexpress suppliers and from customers tagging us.
Do you and/or any employees or freelancers provide customer support?
How is customer support handled and what is the average volume? It is handled by the VA using Zendesk. About 3-7 inquiries a day.
What makes your website better than its competition?
Lower price Nice design Great CS Built relationships with key IG Influencers and Aliexpress suppliers (which will all be included in the sale)
How many suppliers does the business use and for how long has the business used each of these suppliers?
7 good suppliers. 6 months.
Does the business benefit from volume pricing arrangements with its suppliers?
Please explain which types of volume pricing the business benefits from More you order the cheaper it is. Having built a good rapport with them, they always give us below cost which maximizes your profits.
How often and through which channels do you pay suppliers for purchased goods?
What is the average lead time from the order date until customer receives the good? US - 12-25 business days INTNL- 20-40 business days
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?
What are the primary growth opportunities for the business going forward?
-SEO -Paid Traffic -Scale FB Ads -Scale IG account with more posts per day -Run more contests -Reach out to more IG Influencers -Raise Prices -Email Marketing -Start private label and stock inventory ( we have relations with factories to start designing your own clothes..you can get way better margins) Buy more samples and take your own pictures/videos
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.