$85,000 USD

Enthusiast Apparel


Featured in Fashion and apparel , Established stores, Indiana, Printful stores for sale, Lifestyle, Home Business for sale, Print on demand, Business and Franchises under $100,000

General description

Enthusiast Apparel is an automotive lifestyle brand launched in 2007. It grew well, doing over $125k in revenue in 2010/2011/2012, all online sales. In 2013 I moved it to more of a hobby while I grew my other business, which does over $300k in revenue a year now. Instead of letting Enthusiast languish while I don't have time for it, I'd like to see it go to a fellow car enthusiast that can give it the attention it deserves.

All t-shirts are currently done in house with screen printed heat transfers and an industrial heat press. This way you can stock a variety of shirt colors, but only print and ship what you sell. The margins are far better this way (average $5 per shirt, includes shirt/printing/sewn-on-tag, plus $2.77 to ship), as opposed to a print on demand service. All equipment is included in the sale. Other items are currently dropshipped, like the posters, shoes, pillow covers, etc. There's also a large back catalog of designs included.

Financials and traffic

Total revenue for last 12 months

$30,818.00 USD

Total traffic for last 12 months

47,827 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media







Newsletter list

7,782 subscribers

Social media followers

23,000 people



Colors – $180 value


189 products


Google Analytics



Printful - Printing & Warehousing

  • No need to stock inventory, buy equipment, or pay monthly fees
  • Integrates easily with your store – all orders are automatically sent to Printful for fulfillment
  • Access to designers, photographers, white label service, and hundreds of product choices

Pillow Profits Fulfillment

  • Start selling custom printed shoes in minutes
  • Free worldwide shipping with destination tracking to the United States, Canada, Australia and UK
  • All orders are automatically fulfilled with fast production times using our easy-to-use app

MailChimp for Shopify


Privy - Free email popups with exit intent


Free Shipping Bar by Hextom


Google Shopping

+ 17 more...

Q & A

Why should someone buy this store?

If you're a car enthusiast that'd like to make a living doing something that involves cars, this is the business for you. I lived off my income from this brand for several years, and it allowed me to fund and launch my current $300k a year business.

How can the future owner improve the business?

Right now Enthusiast makes most of its money from repeat business, through newsletters releasing new designs and site-wide sales. A better focus on advertising would really help, I haven't had the time to properly manage ad campaigns through Facebook or display ads through Google. Traveling to and selling in person at events would also be a huge boost, there are a lot of car enthusiast events that'd be a good fit.

What work have you put into the store?

It's not just a store, it's a fully functioning business I built from the ground up. Most designs were done by myself, although I have paid artists for various designs over the years. I've designed the overall brand and have a trademark on the Helmet and Wrenches icon, managed all advertising, built the email list and social accounts, filed all taxes for the LLC, managed payroll for myself through Paychex, and I've kept the business in good standing.

$85,000 USD

Store images

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