Enthusiast Apparel is an automotive lifestyle brand launched in 2007. It grew well, doing over $125k in revenue in 2010/2011/2012, all online sales. In 2013 I moved it to more of a hobby while I grew my other business, which does over $300k in revenue a year now. Instead of letting Enthusiast languish while I don't have time for it, I'd like to see it go to a fellow car enthusiast that can give it the attention it deserves.
All t-shirts are currently done in house with screen printed heat transfers and an industrial heat press. This way you can stock a variety of shirt colors, but only print and ship what you sell. The margins are far better this way (average $5 per shirt, includes shirt/printing/sewn-on-tag, plus $2.77 to ship), as opposed to a print on demand service. All equipment is included in the sale. Other items are currently dropshipped, like the posters, shoes, pillow covers, etc. There's also a large back catalog of designs included.
Financials and traffic
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
What’s included in the sale
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