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$250,000 USD

Equestrianista

www.equestrianista.com

Appears in Fashion and apparel , Illinois, United States

General description

The Equestrianista brand is an affluent women’s lifestyle clothing brand founded in 2012. Created for and loved by the equestrian fashionista; this brand has become a highly recognizable and nationally known lifestyle apparel brand.

Our first piece was the Equestrianista Dressage T-Shirt, that married comfort and distinct style. Made of an insanely soft burnout material and soft hand print, this t-shirt was a fast hit. With a growing demand, I immediately trademarked the term ‘Equestrianista’. Thus, the collection organically grew and we included pieces with the trademarked term.

Customers quickly began to respond to the Equestrianista logo and graphic tops. In a fashion climate that thirsts for apparel that embodies who we are, the term Equestrianista fills that void for so many female equestrians. Simply look at almost any equestrian’s social media account today; she cares as much about her riding outfit of the day, as any other ensemble she puts together. The Equestrianista brand allows her to make a statement about her passion for horses, as well as her love for fashion.

The demand for logo and graphic tops is nothing new, street style stars and equestrian bloggers alike have proven that this statement-making style is one of the most versatile items in your wardrobe. Style icons show us there is no right or wrong way to wear these statement-making pieces, making our brand all the more appealing to the masses.

Included in the Sale:

-Website, Domain Name, Subscription List, Social Media Accounts. -Inventory, Mobile Boutique, Heat Press. -U.S. Trademark, Canadian Trademark, In-House Artwork & List of Interested Retailers.

Financials and traffic

The financials listed below are from the last year and reflect only working half the year. Since the Equestrianista brand inception it has seen growth throughout the U.S. and Canada, while being run by one individual on a very part-time basis. This is an exceptional opportunity for a motivated individual, or group of individuals, that will develop and market this brand to its full potential, and expand via wholesale if they wish.

Average profit/month

$1,140 USD

Average overall profit margin

60%

Average number of sales/month

19

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Business Expenses

Advertising is a significant growth opportunity!

Expense item

Cost

Shopify plan

$29.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Pinterest

equestrianista

Newsletter list

1,350 subscribers

Social media followers

12,000 people

Q & A

Why should someone buy this store?

Since the Equestrianista brand inception it has seen growth throughout the U.S. and Canada, while being run by one individual on a very part-time basis. This is an exceptional opportunity for a motivated individual, or group of individuals, that will develop and market this brand to its full potential, and expand via wholesale if they wish.

As an aspirational lifestyle brand this brand has the ability to grow outside its current niche market. Lifestyle brands like Ralph Lauren capitalize on the equestrian lifestyle to an affluent group, as well as those aspiring to that group. Equestrianista could be that brand.

How can the future owner improve the business?

With the Equestrianista trademarks you can expand and grow due the protection a solid trademark allows. Our mark is registered in both the U.S. and Canada and consists of standard characters without claim to any particular font, style or color. These trademarks allow for a low risk investment due to the protection from duplication and the exclusivity they provide. A brand built on the simplicity of a word gives the investor an opportunity to design and decorate in a variety of ways and on a variety of garments.

Ample Growth Opportunities:

• Geographical Expansion- you have the ability to take the existing success attained from small local horse shows and expand across the U.S. & Canada to large horse shows via the Mobile Boutique and/or Retailers.

• International Expansion- beyond the current customer base in the U.S. & Canada

• Wholesale- build on the direct sales success and launch a wholesale business (have list of interested retailers).

• Amazon- develop the Amazon channels that have already been approved; Merch by Amazon (print-on-demand fulfilled by Amazon) and Amazon Seller Central/Brand Registry.

• Partnerships- extend the brand through brand licensing with established experts in their field; saddle pads, grooming brushes, belts, socks, etc. Allowing you to achieve a new product introduction and range with an established expert and manufacturer. You gain the benefit of a brand extension and revenue without any added investment in product development, production, or marketing.

• Blog- add guest bloggers or new blog content to drive traffic to the site.

What work have you put into the store?

The purchase of the brand includes the U.S. & Canadian trademarks, an in-house created brand logo, inventory, merchandise supply accounts*, fully functioning e-commerce website and domain name, social media accounts, mail chimp account, heat press and mobile boutique unit. *The Equestrianista brand could be produced by your own manufacturing supply chain or continue to use our established network of apparel suppliers.

• Website- the website generates sales from google, backlinks from bloggers, repeat customers, word of mouth, subscription emails and social media.

• Mobile Boutique- the mobile boutique has been very successful in the select local shows attended. Customers are immediately drawn to the specialized merchandise and exclusivity of the brand and its message. Due to lack of competition, name recognition and word of mouth; our pieces are an easy sell.

• Subscription List- the Equestrianista brand has a high percentage of customer retention seen through our repeat sales and our list allows us to remarket regularly.

• Social Media- the Equestrianista social media accounts allow us to connect with current and potential customers daily.

How many hours does it take to run this business per week?

2 hours

$250,000 USD

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