The product: Coconut butter is different from coconut oil. Coconut butter is made from the whole meat of the coconut, not just the oil. It is the same concept as any other nut butter. We have 4 blends; Original, Sweet Almond, Creamy Cashew, and Butter Pecan.
A little background info: As a nutrition major, I became interested in the health benefits of medium-chain-fatty-acids (the fat that primarily makes up coconut). After my youngest child was born, I started experimenting with different blends of coconut butter in my blender at home. Soon after, I started selling at farmer's markets and eventually got into stores around RI and MA, including several Whole Foods. I saw the potential for an online business and opened up a Shopify store. My main tools for driving traffic have been social media accounts, mainly Instagram, where I have close to 12k followers. I also have Facebook, Twitter, and Pinterest. We have been mentioned in 3 national magazines over the past year; Women's Health, Women's Running Magazine, and Triathlete Magazine, and have close relationships with numerous social media influencers (see photos we are tagged in on Instagram)
This is an easily relocatable business and has the potential for huge growth if put in the hands of the right person. I recently started single-serve packets, for which I think the possibilities are endless.
After 4 years, I've decided this is not what I want to spend my life doing. It has been an amazing experience. I hope that I can pass this on to someone who has the passion and the drive to take it to the next level.
Thank you for your time and I look forward to hearing from you.
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