Previous store Next store

$25,000 USD

Favery

favery.com

Appears in Fashion and apparel , Established stores, Washington, Inventory, Business and Franchises under $50,000, United States, Seattle, Washington, Cell Phone, Jewelry

General description

Favery is a distinctive designer jewelry and accessories boutique, specializing in carefully curated collections of exceptional jewelry and handbags from today’s most exciting and influential designers. Our collections are synonymous with the finest in quality, craftsmanship, and style.

Favery launched its initial fashion jewelry business in March 2013. While that continues to be the core revenue driver, over the past year, the company has focused on the build out of a fine jewelry category (18-karat gold and diamonds). Favery also shifted completely to online sales in 2017, which impacted overall growth rates last year.

2017 Highlights:

-Net Sales: $46,612.76, up 3% from 2016

-Online revenue grew 33% in 2017

-Google Shopping Campaigns were restructured in 2017, leading to 185% channel sales -growth YoY (represents 45% of all sales)

-Total Online Store Visits: 40,273, up 16% from 2016

-Conversion Rate: 0.73%, up 1% from 2016

-Total Orders: 329

-Average Online Order Value: $152, up 3% from 2016

-26 Designer Relationships: (19 drop ship), (7 inventory)

-Customer Reviews: 5 star ratings (40+ reviews)

-Mailing List 1900+

-Featured on 115+ Fashion & Style Blogs

-YouTube Videos have 2,279+ views

-Professional Photography, Fashion & Product Shots - $2,413.35 of owned photography

-Logo, Illustrations, Favery Branded Booth Banner, plus Jewelry display pieces and carrying cases

Financials and traffic

Average profit/month

$1,200 USD

Average overall profit margin

60%

Average number of sales/month

27

Value of inventory

$6,958 USD

Unlock all listing data

Gain free access to traffic and revenue data for all listings on Exchange with your Facebook or Google account.

Sign in

Business Expenses

Expense item

Cost

Shopify plan

$59.00/month

Subscriptions (ie. Mailchimp, apps)

$1.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1,500.00/month

Domain

$3.00/month

Inventory

Our relationships with our designers are unique to each individual or show room we work with. We may be able to provide introductions and designers may be willing to continue to work with a new owner keeping relationships and terms we have in place.

Located in Seattle

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

myfavery

Instagram

myfavery

Pinterest

myfavery

Twitter

myfavery

Newsletter list

1,900 subscribers

Social media followers

3,808 people

Q & A

Why should someone buy this store?

Jewelry e-commerce is a legitimate “go big” opportunity: it is a $263 billion global industry that is large and fragmented with only 20% of the industry currently branded (it’s estimated to double by 2020). The 10 largest jewelry groups combined command less than 12% of the market and online sales of jewelry in the US are growing at 8.3% CAGR. And, the industry has yet to be disrupted.

How can the future owner improve the business?

Substantial additional growth could be achieved by expanding into engagement, bridal, and baby/children’s jewelry segments and even into home accessories, as many of our design partners produce items for the home. Additionally, creating a Favery “Exclusive” line would allow for higher margin products.

What work have you put into the store?

In 2017, we completely overhauled our desktop & mobile websites, creating a beautiful & user-friendly experience, which produced a 95% increase in new user conversion rate.

We restructured and optimized our Google Campaigns in March 2017, which led to significant growth and improvement in efficiency The majority of online growth was driven by changes to our Google Campaigns, which grew +215% YoY since March ‘17 While revenue from Google grew +215%, costs only grew 45% Translated to Return On Ad Spend (ROAS) we grew from $0.46 of revenue for every dollar spent on Google in 2016 to $1.00 in 2017 This ROAS calculation represents the entire period from March - Dec, during which our ROAS improved significantly. Our ROAS was $1.42 in December and has been $2.20 since Jan 1! These are very healthy numbers considering the vast majority of customers are new. We launched a viable Facebook & Instagram Retargeting campaign Our retargeting campaign touched $5,229 in revenue since it's launch. We estimate that ~$1,568 (30%) of that revenue was purely incremental. When compared to $744 in spend our ROAS is within a profitable range at $2.11 (Note that tracking was broken for a short period where revenue wasn't captured but cost was. The actual ROAS figure is likely higher.)

$25,000 USD

Message store owner

Store images

Exchange Trust

Secure messaging platform

Only use our messaging system to send offer and communicate safely with the seller.

Protect yourself when buying

Exchange's payment flow provides enhanced security and protection when buying and selling stores to help avoid fraud. Here's why.

Ready to become a store owner?

Buying a store on Exchange? Make sure you contact Shopify Support to help you safely transfer ownership.

Contact seller