Field & Furrow is a brand and online store dedicated to making products for people who love the outdoors, farming, and slow food. All orders are fulfilled though the print-on-demand service Printful. An Instagram and Facebook account are included in the sale.
After having run a few (small) Facebook campaigns, it's clear that potential customers respond well to the site and brand.
This is one of my first experiments in developing an e-commerce site from scratch, though I have extensive experience professionally in e-commerce. I strongly believe that Field & Furrow can be grown into an exceptional branded site with the right guidance.
No need to stock inventory, buy equipment, or pay monthly fees
Integrates easily with your store – all orders are automatically sent to Printful for fulfillment
Access to designers, photographers, white label service, and hundreds of product choices
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Q & A
Why should someone buy this store?
This store offers a strong niche branded experience for customers interested in the outdoors, farming, and slow food. The print-on-demand model allows for streamlined business operations.
How can the future owner improve the business?
Moving forward, I think it will be very important to continue to generate content for the social media accounts tied to the store. From the experience I've had so far, people seem to respond well to the site and social accounts. Although I have been using an exclusively print-on-demand model, I could see the brand and store developing into an inventory-keeping model down the road.
What work have you put into the store?
I have developed a strong name and logo, supporting brand identity assets, the overall look and feel of the store and social channels. In addition, I have generated traffic to the site via targeted social media promotions. It should be mentioned that all of the graphics on the products (the graphics on the t-shirts, totes, etc.) are original and unique to this brand.
How many hours does it take to run this business per week?
About the seller
Created this store 4 months ago
I enjoy following and experimenting with new e-commerce trends. Degree in History of Art and Architecture.