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Of All the Stores in All the World… What Made This Store so Successful?
Matīss says the secret lies within the structure of the product range. Instead of focusing first on a particular product, he says, “I wanted to find a general store inside a niche, so I can test as much product as I can possibly find.” He’s passionate about visual arts, too, which helps him understand the audience he’s marketing to. “I just really like to hang out around artists, but I’m not one myself unfortunately.
How can the future owner improve the business?
As a store owner, he spends a lot of his time testing as many products as possible to see which his customers would like. Often, the products that worked well surprised him. “It’s hard to stop following your heart, as in what you think will work, and instead just look at the data,” he says “Often, the products that sell the most, from my experience, are the ones that I would never even purchase. But other people seem to love them.”
What work have you put into the store?
Fishing and accesoire .
How many hours does it take to run this business per week?
What are your profit margins?
What sort of marketing do you do to promote the store?