Here you have a business with real potential. Gamer fashion is a huge potential market that is relatively unsaturated. I actually run a game studio hence why i wanted to build this, however don't have the time to do it justice. You can really simply create Facebook campaigns targeting people to downloaded the game in your designs!
The Instagram is already set up, and have a few designers I can intro you to that are really cheap for the quality.
There's no reason why you couldn't make $10-20k a month out of this within a year.
Massive potential audience!!
Huge opportunity for new designs
Hardcore gamer fans LOVE gamer merch
Easy to market to the actual players of the games via FB ads
I will also help the buyer get this off the ground as it's still a passion project!
Happy to help with marketing, making intro's to game studios and giving a lesson on Shopify if needed.
How can the future owner improve the business?
Realistically you need to spend time either creating or getting people to create fresh designs.
The website needs to be updated, content improved
Marketing - It does need a consistent push on social media, I'd also say look at a youtube influencer for a quick ROI.
What work have you put into the store?
Hours of design time
A few hours creating a logo
A ready built audience on Instagram
Part of an engagement group also
Hours of marketing research which I'm prepared to share with the buyer.
How many hours does it take to run this business per week?
I love building businesses! This was simply something to do as a side project but quickly I realised I didn't have the time to make this a viable business.
I'm currently director of a games studio in Berlin, so can definitely help the buyer build connections with studios to sell merchandise with their branding on it.