Great opportunity for someone who loves ecommerce and fishing!
Genuine Fishing community and store started when 2 friends from northern Alberta, one being absolutely crazy about fishing and the other one, an entrepreneur and adventurer, agreed to join their efforts and create a community of fisherman where they feel like home. The intention was to have a strong community on social media, a store with products our community like and ask for as well as a membership opportunity that allows our members to save money on fishing tackle for a small monthly fee.
We have been building a community of fisherman on social media and have grown it to over 191k followers on Facebook and 16.7k on Instagram. Our shopify store is mainly a dropshipping store with over 500 products starting from print on demand and including fishing gear sourced from China.
The markup for drop shipping products is usually 60% and we were able to keep 30% after cost of goods and advertising (30% profit).
Our brand's model was the following: building a huge social media following, developing our email list (over 1500 emails currently), using shopify to test products and find winners and scaling the winners through Click Funnels with a backend offer that included a paid monthly subscription to newsletter and the Genuine Fishing Buyers Club that offered 50%-60% discounts to all products in shopify. We have a few suppliers we work closely with, especially for various kinds of lures and a winning product we found, who are responding within a few hours and take urgent action when we need them. They have also provided us highly discounted prices, so these are relationships that have been created over time which matter so much in the dropshipping business.
We are selling our store, including the social media and email list assets because we have been focusing on 2 other projects in the last 4 months and do not have the time to continue Genuine Fishing at the level we desire for this brand. It has huge potential and our followers and email list has been working very well for us and we believe the majority of them are true fishing enthusiasts which make these assets very trustworthy and lucrative if you intend to use email marketing.
Financials and traffic
What’s included in the sale
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