$20,000 USD

Genuine Fishing

www.genuinefishing.com

Featured in Sports and recreation , Lifestyle, Home Business for sale, Print on demand, Business and Franchises under $20,000

General description

Great opportunity for someone who loves ecommerce and fishing!

Genuine Fishing community and store started when 2 friends from northern Alberta, one being absolutely crazy about fishing and the other one, an entrepreneur and adventurer, agreed to join their efforts and create a community of fisherman where they feel like home. The intention was to have a strong community on social media, a store with products our community like and ask for as well as a membership opportunity that allows our members to save money on fishing tackle for a small monthly fee.

We have been building a community of fisherman on social media and have grown it to over 191k followers on Facebook and 16.7k on Instagram. Our shopify store is mainly a dropshipping store with over 500 products starting from print on demand and including fishing gear sourced from China.

The markup for drop shipping products is usually 60% and we were able to keep 30% after cost of goods and advertising (30% profit).

Our brand's model was the following: building a huge social media following, developing our email list (over 1500 emails currently), using shopify to test products and find winners and scaling the winners through Click Funnels with a backend offer that included a paid monthly subscription to newsletter and the Genuine Fishing Buyers Club that offered 50%-60% discounts to all products in shopify. We have a few suppliers we work closely with, especially for various kinds of lures and a winning product we found, who are responding within a few hours and take urgent action when we need them. They have also provided us highly discounted prices, so these are relationships that have been created over time which matter so much in the dropshipping business.

We are selling our store, including the social media and email list assets because we have been focusing on 2 other projects in the last 4 months and do not have the time to continue Genuine Fishing at the level we desire for this brand. It has huge potential and our followers and email list has been working very well for us and we believe the majority of them are true fishing enthusiasts which make these assets very trustworthy and lucrative if you intend to use email marketing.

Financials and traffic

Total revenue for last 12 months

$7,302.00 USD

Total traffic for last 12 months

30,220 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

genuinefishing1

Instagram

genuinefishing

Social media followers

191,000 people

Features

Products

885 products

Apps

60fca9c7f3400ddd43004e94b1355691

Product Reviews

A06a73791138d8d7f2ef1d0d2c918e64

MailChimp for Shopify

55adb9e9e1bda6ab0656fab1bff04e67

Sales Pop by Beeketing

F5d3c32a744a07515d8ffd5d0d266a8c

Abandonment Protector Plus

+ 14 more...

Q & A

Why should someone buy this store?

It is an established brand and a fully functional shopify store in the fishing niche. Huge social media following and over 1500 email subscribers. This store has an unpublished custom design look that could be published and used if the buyer likes it. It is much more attractive than what you see now.

How can the future owner improve the business?

Strengthen the paid membership side of the store. Continue email marketing and improve what we had. Find winning products (which is a continuous work for any ecommerce store). Engage the social media followers buy running giveaways, live events, etc.

What work have you put into the store?

Usually most of the hard work goes into establishing the store, uploading products and creating relationships with suppliers. You will not need to do that work as it's already being done for you. We started actively advertising and selling products in May, 2017 and our main revenue source was clickfunnels. When we found a winning product, it was more profitable to sell it through shopify and that's where you see the spike of sales in September. Depending on how many orders you need to fulfill, we were spending 6-8 hours a week including customer support calls and emails (but we didn't have a huge volume of orders through shopify but clickfunnels during this time).

$20,000 USD

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