Ginger Problems is a niche brand geared towards redheads and gingers. 80% of our sales are women but we have a decent male following too. Ginger Problems was birthed on Twitter and has grown from there into a world wide store! It's a fun brand and fun to manage.
Financials and traffic
It all comes down to how much you spend on advertising. You can keep it minimal and keep your margins high but I spent too much on advertising and killed my margins the first year. If you spend time on this brand, you could easily double or triple what we sell.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
We use Klavio because I think its the best but there are cheaper options out there to help reduce costs. Also, Facebook ads can be higher or lower depending on what we are trying to accomplish.
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
We print almost exclusively on Bella Canvas. We do neck prints on all our shirts to help it feel even more custom. Our products are all nice, clean prints, quality stuff. We screen print everything, no direct to garment.
Its a great niche and not that hard to maintain and turn a profit from. If you spend 20 hours a week on this you could probably double what we do a year in business. There is a LOT of room for growth. If I had the free time I would spend it on this and grow the business.
How can the future owner improve the business?
If you have new designs and keep the social media going you will be successful. The store just needs someone that will nurture it. If you reach out to some redheads on Instagram that would help raise awareness. We get hit up by tons of people that want to model the items but I have never followed through with them.
What work have you put into the store?
It really needs new designs and merch options. I will gladly spend time going over everything you need to know and help you with anything you will need help with. Also, I would be willing to fly out for a face to face meeting with you to talk about the store. Almost everything you see if work I have done. Some of it was the original owners work but I added almost all the new designs myself.