Madeline Lewis, a dog owner and young entrepreneur, brings her dog, “Dobby” to the dog park every morning. Across the park, a graveyard of tennis balls exists: dogs come to the park with a shiny new tennis ball, and by the time they leave the park the ball is ripped into small, dangerous, choking hazards. The dogs rip into the ball and destroy the hollow rubber shell. Upon ingestion, the dog is raced to the vet for an expensive surgery to remove the piece of rubber, or worse- the dog chokes and dies. After Madeline saw Dobby coughing on a piece of tennis ball she realized how close he came to dying. This is when Madeline designed the Bark Ball: a solid dog ball that holds indestructible to dog chewers, which eliminates a choking or ingestion hazard. Madeline didn’t stop with safety and durability features while creating the “Bark Ball”. She knew how a personal touch to any product holds a special value in a customer’s heart. Madeline then added a customization service to the Bark Ball. Each customer has the option of having their dog’s name custom engraved into their Bark Ball, giving each Bark Ball customer something to bark about! Go Bark Ball LLC (“Go Bark Ball”) is an e-commerce company designed to set the safety and durability standard in pet products with a personal touch. Each Go Bark Ball customer can rest easy knowing that their pet’s favorite toy is chew proof and backed by a lifetime guarantee. By adding a customization option to the Bark Ball, Go Bark Ball has given pet owners something they have never had access to: the creative license to make their favorite dog toy unique to their furry best friend.
Go Bark Ball now has different buying options including, the Customized Bark Ball, the Bark Ball, the Bark Ball 3 Pack, and a Specialty Bark Ball of the month.
1.1 Objectives Go Bark Ball’s has implemented a series of high-level objectives for the next 4 years: • To create a community around the Go Bark Ball brand that focuses on the safety and well-being of dogs everywhere. • To develop an efficient e-commerce platform to sell the Bark Ball, which will lead to a higher standard of pet products across the market.
1.2 Mission To establish a new standard of safety and durability standards in pet products.
1.3 Keys to Success • Product Quality: Safety and Durability features • A Unique Customer Experience: Customization • A Community behind the brand • Top-of-the-line customer service
Financials and traffic
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