Grace Athletic Clothing
(We are selling our store because we haven't the time to devote to proper promotion, social media and advertisement, as we have another more established label. We believe the business has great potential for someone willing to put in the necessary time to promote it. We have several established apps connected to the store such as Product Reviews and Retargeting. We also have an Instagram account with 5K+ followers and a Facebook page with 2K+ followers, as well as a mailing list of around 130 emails. Interested buyers of our store may buy all our clothing inventory and other items such as stickers and wristbands at wholesale prices. This will be negotiated with the buyer and is not included in the Store Selling price).
(Selling price includes ownership all our promotional videos and photography, all shot professionally. These alone are worth in excess of $6,000).
Grace is a parkour and freerunning clothing brand, dedicated to providing apparel designed specifically for practitioners of movement athletics.
Fit is foremost; these are clothes designed to move in. Loose, light and comfortable with the highest quality fabrics is our credo.
Grace started out in 2016 with the idea of putting out really high quality gear for movement people because we saw an opportunity to fill a niche in the American scene. It has since evolved into a diverse community of like minded people who we collaborate with through mutual support. We associate with athletes who are also artists, dancers, musicians and other creative types, spanning the generational age range, as we continue to expand our circle of people from NYC and elsewhere associated with our brand. Together we promote local parkour scenes, as can be seen on our Facebook, Instagram pages, our videos, and he athletes we work with, as well as the various jams and events we participate in.
We are a street level, grassroots brand, focusing on partnering with and supporting traceurs who's work ethic and attitude we admire, and are committed to contributing to the worldwide parkour/freerunning scene and being a part of its growth. Our focus is to provide top notch training clothes that are durable, comfortable and facilitate movement, at a reasonable price, to movers who like the idea of supporting a evolving and engaged indie project.
The name of our company came to us because it encapsulated all the things about parkour that we we love, from the philosophy to the movement itself.
Our graphics are clean, minimal and modern as the traceur is humble by nature. All the artwork is silkscreened by hand, one at a time, in our Brooklyn studio.
The Grace logo is meant to imply an arrow breaking free its earthly moorings, but also is an abstraction of a traceur executing a Kong vault over an obstacle }
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